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Some people say that rationalism has been popular for a century, should now begin to focus on the taste of the design. The fun design of the product has been much attention. Product design at every stage of historical development, every design movement and the emergence of the design style, will focus on people elevated to a new height, from the humane point of view of the product, which includes the people of interest needs to understand, and to varying degrees to meet people taste needs. The taste of a spiritual needs of the people, both associated with the universally popular culture emotional, but also with people in real life emotional resonance. The fun is the pursuit of a deeper emotional demand for products. Today in the social, economic, cultural and other aspects have made great achievements. The high-speed development of science and technology not only greatly expand the field of design, creative and design activities, it can be said, technology design becomes anything is possible. People's spiritual needs to improve, there is a growing emphasis on personality to meet the spirit of pleasure and interest in life, focus on self-emotional catharsis and self-realization. People's lifestyles, consumption patterns are gradually changed, increasingly showing a trend of fun, fashion and personalization, the past becomes a \The humane society has entered the emphasis on emotional satisfaction era. In this context, emotional design began to appear. Rapidly as an industrial designer must capture the needs of the times, the integration of various design elements into design thinking, new perspective to the product development and design, thus creating more in line with the requirements of the times full of fun . Product fun design is the medium of design and emotion to achieve harmony and unity, thereby creating a more beautiful way of life, adding to the fun atmosphere of life. It is no uniform definition, but the spontaneous emergence of a design theory with the needs of society, the development of this theory is not mature, but it is the need of the times, is a product of social development. The fun design is to consciously in humanized design theory based on the extension of development into a new theory. This article is mainly drawn from the contemporary social context through a lot of reading and a wide range of research and other interesting design concept in product design, the taste of the products on the domestic and foreign series from the shape, color, materials used and The aesthetic function analysis, and finally put forward some of the taste of the product design principles and methods, and further perfecting the taste of design and user-friendly design theory.
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