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With the rapid development of information technology, the development of electronic commerce is increasingly vigorous growing.Especially the rise of shopping website, with its efficient and convenient advantage, quickly accepted by consumer, especially young people of all ages. However, under the influence of many factors, such as the network false advertising, false information and so on, the network shopping appeared in various business disputes have been serious violations to network consumers’personal rights and interests. Together with our country’s current legislation, administrative supervision links with the lag, more make the network shopping insufficient this emerging consumption pattern is challenge, the enough attention should be paid people.Similar to the real deal, the network shopping consumers consumer rights protection, is closely related with people’s own benefit for maintaining the order of the market economy, standardize trade environment and promoting the development of social production, all has the vital significance. Of network consumers vulnerable to violations of rights focused on:right, fair dealing and privacy. Therefore, this article from the main reasons causing rights violations, pay special attention to the Angle of a specific attribute of the shopping with network, analyzes the three rights infringement of their respective vulnerable, and combining with the reason of electronic trading started earlier the maturity of other countries, based on the experience and practice the country, respectively from the legislative, judicial and administrative supervision, self-discipline, etc, and advances some corresponding countermeasures.
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