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On the Legal Nature and Regulation of Prepaid Membership Card Comsum Relation

Author: LiJiangHua
Tutor: ZhangChunPu
School: Tianjin University of Commerce
Course: Civil and Commercial Law
Keywords: Reservation This approximately Membership card Consumer service contract
CLC: D923
Type: Master's thesis
Year: 2011
Downloads: 175
Quote: 1
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Abstract

In many cities , prepaid membership card spending more and more prevalent . Various businesses in order to attract more consumers , have introduced a variety of prepaid membership card . Its wide range, it comes to life in many areas of consumer loyalty cards, discount cards . Large to all types of large-scale entertainment complex , to a hairdressing institutions , are encouraged consumers to handle a variety of prepaid membership card . Prepaid membership card consumers to pre- membership card to deposit a certain amount of membership cards , and other consumers own needs , and then cardholders to merchants designated place to spend , in essence, is the consumer specific consumer and merchant consumer services in a contractual relationship . In the the card beginning , many consumers is committed to will enjoy various integral discounts commitment . But in recent years , in many places , prepaid membership card consumption gradually turned into a cake full of traps : Once consumers save money in advance to do a membership card , consumer , may face a pledge shrink commitment integral corresponding exchange gifts or cash , should be entitled to the discount deterioration due to the unspoken rules of the businesses , even businesses with money to escape , the price memory loss could not be recovered ...... the fundamental reason is that the legal nature of the prepaid membership card consumption, there is no accurate qualitative and thus not be able to find a legal basis for problem-solving . Prepaid membership card consumption should be legal point of positioning and deep parsing and thus step by step to find the law to solve ways , this paper is mainly from the following aspects conduct regulation : from a contract law perspective on consumer services contract aspects of conduct regulation ; duties on the property of the consumer protection , administrative authorities exercise from the point of view of the consumer Protection Law and the consumer 's own regulation . Through this discussion , it is trying to provide a reference for the majority of the holders of prepaid membership card consumers protect their own interests .

On the Legal Nature and Regulation of Prepaid Membership Card Comsum Relation

Abstract

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