Dissertation > Excellent graduate degree dissertation topics show

2010 Guangzhou Asia Games Sports Marketing Communication Research

Author: HuaXiaoZuo
Tutor: LinRuPeng
School: Jinan University
Course: Journalism
Keywords: Sports Marketing Communication Business Marketing Olympic Games Asian Games
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 221
Quote: 1
Read: Download Dissertation

Abstract


In recent years, large-scale international sports events have settled in China , relying on the sports marketing communications platform to carry out domestic enterprises began to receive attention, so about sports marketing communications research is gradually increasing , and how the product or marketing communications companies to achieve the expected results, it is researchers should think about. At present, for sports marketing communication research , starting from the theoretical research , expand on the introduction of sports marketing for conceptual and theoretical analysis of the results is more, there is a growing number of scholars began to conduct comparative analysis through examples , lessons learned , but there is still minority. This article aims to domestic enterprises in -depth study of the dissemination of sports marketing development issues . From the perspective of communication , combined with a series of examples of the Guangzhou Asian Games sports marketing communications principles and development status propagation studies , especially for sports marketing communication mode of transmission and dissemination of results were compared comprehensive analysis. 2010 Guangzhou Asian Games and dissemination of content and some companies for marketing with the Asian Games main mode of transmission for a detailed description , and these content and just past the Beijing Olympics to compare the Asian Games in excavations revealed while attempting to predict the future Sports marketing communication trends. Innovation of this paper is that all the conclusions from the real case , the main use of illustration, compare the two methods , the final conclusion of the study aimed to achieve authentic and convincing .

Related Dissertations

  1. The Problems and Countermeasures in Respect to Agent Construction of the Project: Guangzhou Asian Games Venues,G812.2
  2. The Analysis and Research of China Men’s Basketball Team Offense and Defence Conversion in the 29th Olympic Games,G841
  3. New Media in 2010 Impact of Guangzhou Asian Games,G206
  4. The Coverage of Asian Games in Guangzhou and Dissemination of National Image,G212
  5. Research on System of Investment by Commission in the Construction Projects of the Asian Games,F426.92
  6. Large sporting events impact study on urban tourism brand,G812.2
  7. 2010 Asian Games in Guangzhou after the Mass Sports Development Strategies,G812.7
  8. Planning Research on Guangzhou City Fitness Recreation Space in the Context of the Asian Games,TU984.18
  9. Western Mainstream Media After the Olympic Games and China’s National Image Transmission -,G206
  10. The Research for the Solution of Ambush Marketing in Sports,G80-05
  11. Research on Sports Insurance Development in Our Country,F842.6
  12. Study on Legal Issues of Olympic Ambush Marketing,D996
  13. The Developmental History of Survey and Thinking of Chinese Sport Communication under Visual Angle of the Modern Olympics,G80-05
  14. Rearch on Manage Problems and Countermeasures Beijing Olympic Volunteer,G812.13
  15. The Analysis on the Attacking Ability of the Point Guard of the Chinese Women Basketball Team in the 2008 Olimpics,G841
  16. Research of Defensive Tactics on the 29th Olympic Games between the Chinese Men’s Basketball Team and the Foreign Comparative,G841
  17. Dalian Zhongshan Branch Bank C Marketing Strategy of the public business,F832.2
  18. The Business Marketing for Postal Savings Bank a Cheng District Branch,F832.2
  19. ZF Construction Bank branch of the public business transformation process Marketing Strategy,F832.2
  20. Gansu Branch of China Construction Bank mine personal intermediary services Marketing Strategy,F832.2
  21. China's securities companies marketing mode Development,F832.51

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile