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Study on the Expanding of Information Dissemination Channels Based on New Media for Newspapers

Author: NingLi
Tutor: CaiMingZe
School: Jinan University
Course: Journalism
Keywords: Newspaper Digitized Digital communication channels
CLC: G210
Type: Master's thesis
Year: 2011
Downloads: 130
Quote: 1
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Abstract


The rapid development of digital technology for the human society has brought great changes of information production , production of storage media and transmission routes . Important as traditional information dissemination channels and hub , newspaper printing centers and paper media face great challenges traditional means of communication . In this context , the expanding digital communication channels , and change the mode of information dissemination is an inevitable choice for newspapers to survive in the digital age . Based on literature analysis , trying through newspaper digital dissemination channels to expand the power and the real ways , the direction of development , bottlenecks , and the operation of the principle of a more complete combing newspaper digital dissemination channels to expand the ideas and methods in order to on reported the digital transformation of the industry to be helpful . This paper argues that newspapers should be on the basis of the demand a deep understanding of human information dissemination , through the application of creative technology continue to explore new forms of media . And pointed out that , to adapt to the audience the digitized reading habits , give full play to the content advantage and a clear market positioning newspaper digital channels to expand the principles should be followed . The innovation of this paper is to : first proposed the classification of newspaper digital communication channels to expand ways ; discussed newspapers expand the current direction and trend of digital communication channels that screening with the push of news , social media , and mobile Internet is the future of newspapers expand should focus on the development of digital communication channels direction .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Journalism,journalism > Journalism
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