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The Research on the Trends of TV Football Commentary Style of Our Country

Author: DongTengFei
Tutor: NiGang
School: East China Normal University
Course: Social sports guidance
Keywords: TV football commentary commentary style audience media audience need
CLC: G222.2
Type: Master's thesis
Year: 2011
Downloads: 71
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Abstract

Our country’s TV football commentary that appeared in the last century 60-70 ages, as a television sports commentary’s branch, it had more than 30 years’ development processes. At this stage, many of our country’s TV football commentators are less than satisfactory. TV football commentary on the research both in the communication field of sports communication within the framework of academic research or in the field of football is very little research theme that professional quality football commentator, explained the principles and rules of football, very few from the audience’s point of view analyze and prospects.This article makes the TV style of football as the research object, logical reasoning, case study research method, through the review of changes in television history of football-style commentary to explain the style of television football commentary reasons for the changes, analysis TV football commentary style of the factors included, and to "use and gratification" and the audience based on the theory that the audience expects is to determine the style of the development trend of TV football commentary decisive criterion, and thus that will have the style of Professional, personalized, passion based, neutral four characteristics. Professional features include commentary language, content and mode of specialization, professional interpretation model; personalized features including compliance with its own characteristics of the individual guide and individual close to the audience; Feature passion is to use television football commentator high-volume, fast speech rate accompanied by sensational language to describe the game, neutral feature is the commentator must be clearly aware of their special status, a good grasp of personal preference and the degree of between commentary, not from individuals or small interest groups, the use of media tools at their disposal made PETTY, or for unfair coverage. This theoretical research on the focus of television football commentary to add on a bit, because at this stage to the audience entry point for the study of academic achievement is still relatively small, while television football commentator on China to make a few suggestions:active learning professional football knowledge, reserve event information to enhance professional commentary, while the use of new media channels, understand the needs of the audience, the style of innovation and initiative; to improve their language skills, to ensure a lively interpretation of language, accuracy and fluency, attention to form with its own characteristics complement each other style; well explain the preparation work, initiative and explain the guests to communicate the successful completion of the cooperation of the two; explains the facts to be loyal to the game, maintaining emotional neutrality, objectivity explain the game, so passionate and neutrality of the perfect combination.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business > Broadcast business
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