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Based on the traditional TV industry triple play situation Development Strategy

Author: SunZuo
Tutor: LiZhen
School: Shaanxi Normal University
Course: Radio and television Art
Keywords: Triple play Traditional TV industry Opportunity Competitive Strategy
CLC: G220
Type: Master's thesis
Year: 2011
Downloads: 597
Quote: 1
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Abstract

With the global economy and the communications and information technology continues to evolve, making the communication technology, computer technology and television technology is blurring the boundaries between the between the three can be mutually compatible and interwoven. In this case, the triple play various countries has become a global information industry development trend of the future, of course, China is no exception. The rapid development of industrialization and deepening of the market economy, the \Nearly two years, the country is working to accelerate the process of the triple play. Relative to China is concerned that some countries have already achieved triple play. Therefore, China is developing its own when you can combine the actual situation of the essence from abroad. Broadcast television is an important element of the development of triple play, triple play for plays a vital role in the development process. Digitization of TV industry to further improve the transition, but also to the process of development of triple play has played a significant role in promoting. Meanwhile, the triple play also makes television industry from a relatively independent industry, into the telecom industry and Internet industry with a combination of industry, which gives the traditional TV industry has brought great opportunities, but also the television industry suffered tremendous and unprecedented challenges. Therefore, in the context of development of triple play, the traditional TV industry to make changes to how to meet this challenge is good, but to achieve better development, this article will focus on research issues. This paper begins to examine the definition of triple play, first explain what a triple play, triple play further illustrate the significance of the whole society and each individual can give benefits. Meanwhile, in-depth analysis of the actual situation of triple play abroad, as well as the process of our country in the triple play can learn from. Finally, the need for domestic implementation of triple play and its development status quo. Secondly, in the process of development of triple play, will give impact related industries. This paper studies the triple play to which traditional TV industry opportunities and challenges. In this section, first studied in the current situation, the traditional TV industry is what kind of attitude and status quo. As well as in the context of triple play, TV industry still has its own advantage. However, in social development, technological advances, triple play in the background, the traditional TV industry to survive, to develop not just rely on the original so-called \timely development and change. In this section, first talked about this in the present context, the television industry is not also to the original kind of \pathway, attract audience, but a new form of media, such as IPTV, mobile TV, etc., which compared to the traditional TV industry, whether it is in a way to watch or watch time have a greater random sex, the audience have greater autonomy. This is the traditional TV industry to face the threat. In addition to the threat posed by outside competition, the traditional television industry itself also has some disadvantages, such as in ideas, the technical level, the operational level, service level, as well as institutional mechanisms have some deficiencies. Of course, although the traditional television industry, there are many deficiencies, but it is undeniable that, in some ways, the traditional TV industry still has its own advantages, for example, holds the broadcast rights of video content and so on. Even so, in order to adapt to advances in information technology, social progress, the traditional TV industry or to the times, but in order to survive, it must be changed, not into the fall. So how about the traditional TV industry like timely and change is part of major research paper. Mainly about the traditional TV industry in the new situation and the changes must be made to accomplish new tasks. This chapter begins from the traditional TV industry development, the way they operate, as well as several aspects of service delivery and so on to analyze in-depth study of its past has been unable to meet all the various aspects of the case, the traditional TV industry should be made of what change to adapt to the new situation. Secondly, the television industry in program form, organization management, resource integration, business development, technical innovation, service innovation and other aspects. And some examples of the actual situation and put forward some suggestions. This is a new form in the triple play, the traditional TV industry to complete the task. Finally, noting that under the new situation of triple play networks must have features and television industry to build modern communication system. Mainly from television and other media forms of mutual integration, mutual penetration, interoperability resources of each other, learn from each other. Make the new television industry in the transmission of information, integrated services, high-speed Internet access, etc., can have a good as. In order to establish cable digital TV, mobile TV, and so a range of modern multimedia communication system.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Radio, television work theory
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