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Network public opinion : a network public opinion to the public opinion of the community

Author: GaoLi
Tutor: LiWeiDong
School: Shaanxi Normal University
Course: Journalism
Keywords: Personal opinion Public opinion Network of public opinion Social and public opinion
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 343
Quote: 0
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Abstract


With the advent of the Internet era, network media has become an important force to influence public opinion in China. The network for the public expression of public opinion, and to participate in social and political life, and provides a convenient platform of public opinion, to achieve the liberation of the ordinary people permission to speak. Network innate equality, openness network to become the carrier of the \The network transmission anonymity netizens disregard for the social attributes of people. Social reality, social status, education, income, background no longer become factors bound netizens freedom of expression, Internet users in the network world, like the fish in the water is generally comfortable, they speak freely here, a true expression of an event opinion, the opinion of countless people gathered together to form a network of public opinion, and tens of thousands of network public opinion gathered public to discuss the social and public affairs, which form a network in a networked world public opinion. Influence public opinion in the virtual world eventually extend to the reality of society to have an enormous impact on the social reality. The event is \How the network of public opinion into the public opinion of the community, the process of change highlights what the problem, how to solve these problems have been answered in this article. The exposition of the paper is divided into four parts: the first part: the purpose and significance of the introduction of this paper is mainly related research comprehensive offer, papers and research methods, innovation, research. Part II: Overview of public opinion, the concept of the network of public opinion, and this article is the definition of these two concepts. Analysis of the characteristics of openness of public opinion, public, evaluation, and network media. Network public opinion, the main body of the anonymity, the breadth and blindness, as well as the network of public opinion content richness, complexity, difficult to control two aspects of analysis of the characteristics of the network of public opinion. It also discusses the formation and impact of public opinion and the network of public opinion in the network dissemination and public areas. Part III: the reasons for the change of the network of public opinion to the public opinion of the community as well as the way of change. First network personal views to the changes in the network of public opinion: then introduced the concept of a network of public opinion, the reasons for the formation and transformation of the way, features and shortcomings; Finally, an overview of the network of opinion leaders in the network of public opinion into the process of social and public opinion The role. Part IV: elaborate network of public opinion to the social public opinion changing network public opinion may not be the \To solve these problems, this paper proposed the effective solution: the implementation of real-name system, allow Internet users to take responsibility for their actions; to strengthen cyber legislation to strengthen the network regulatory efforts; changing network regulatory way; strengthen the mainstream media web site of the building and enhance the public opinion to guide capacity; guidance to tighten the noose.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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