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Shanghai Sports Lottery Lottery consumption cognitive biases and Intervention Strategies

Author: BaiCaiMei
Tutor: WangShuMing
School: East China Normal University
Course: Humane and Sociological Science of Sports
Keywords: Sports Lottery Cognitive Biases Consumer Behavior Psychological mechanism Intervention strategies
CLC: F832.48
Type: Master's thesis
Year: 2011
Downloads: 181
Quote: 0
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Abstract


Sports gambling as a kind of \process also gradually encountered some problems, which restricts the development of the industry, which is the problem affecting a large gaming. Currently researchers have done a lot for the topic of research, but cause problems because of gambling is an important cause that cognitive biases phenomenon rarely studied. Based on the domestic and foreign consumption Lottery Lottery cognitive biases related research is reviewed, summarized foreign lottery developed research on this topic and direction combined with China's actual situation the preparation of \Lottery cognitive bias in the questionnaire \535 Lottery consumers 'cognitive biases status of the investigation to analyze consumers' cognitive biases Lottery types, explore the interaction between cognitive biases, as well as the problem gambling behavior and relationships, and thus from cognitive psychology, behavioral economics Science and consumer behavior analysis formed the psychological mechanism of cognitive biases in the survey, based on the analysis of cognitive biases Lottery achieve what extent is the problem Lottery, or what cognitive biases that have problems Lottery Lottery tendency cognitive biases based on the normal Lottery, Lottery make an identification of the problem and finally on the basis of evidence in the investigation, from the perspective of cognitive bias Lottery, Lottery building toward problem gambling prevention intervention model and propose appropriate corrective strategies and possible future research direction for the Lottery department of scientific management and decision-making recommendations to ensure that China has continued healthy development of sports gambling paper mainly through literature review and questionnaire method, the Shanghai Sports Lottery consumer surveys, draw the following Conclusions: (1) consumers in Shanghai Sports Lottery is the main consumer groups of young people (21-40 years old), mainly to low-income levels; farmers or migrant workers, the highest proportion; Lottery generally low educational structure to secondary school (including) level below the main; Lottery Lottery Lottery and large breed mainly in lottery-based. (2) Shanghai Sports Lottery Lottery consumption overall cognitive biases in good condition, lottery tend to rational, But part of the problem also exists Lottery (13.83%). (3) Lottery cognitive biases in cognitive, behavioral and emotional aspects of interactive relationship (4) cognitive biases of the problem Lottery lottery significant behavioral effects, high cognitive showed more significant deviation Lottery lottery behavior problems, cognitive bias on the Lottery lottery behavior has important explanatory significance, is the cause of the problem gambling behavior inherent psychological mechanism.

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