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Foreign Enterprise’s Transformation & Evolution

Author: QianZuoLei
Tutor: NiJun
School: East China Normal University
Course: Business Administration
Keywords: International operations International market Marketing channels BANDRY China
CLC: F276.43
Type: Master's thesis
Year: 2011
Downloads: 72
Quote: 0
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Abstract


The world economy increasingly brutal intense competition, information is constantly changing, production and business activities must have to change at any time as the external environment for flexible adjustment. According to their own strengths and weaknesses and the external environment, to develop an appropriate business international business strategy is to maintain its core competitiveness and multinational corporations in the global economic crisis, the cold to survive and develop the first condition. The Netherlands BANDRY Group China's growth experience, based on the plight of its international operations into position and marketing solutions were analyzed, pointing out that its carrying out international opportunities and challenges in the Chinese market as well as the main problems encountered, proposed The importance of migration context of globalization, but also raises questions: Why migrate past successful business models to the Chinese market with world-class but it was a failure? have not been successful replication, migration has suffered a new global economic crisis, the international of how businesses operate in the winter when demand evolution and development? temporary withdrawal defense is not a another level migration ways and means? article from Best Buy and Barbie flagship store in China localization fails to start, the first chapter This paper describes the research motivation, ideas, methods and meaning, etc. CHAPTER around international operations and marketing related theory, literature review and comment, for in-depth study of the importance of international operations and complexity of establishing theoretical basis and foundation. The third chapter is BANDRY company's successful business model of international markets and facing the crises and challenges. First introduced the company's affairs and product introduction, brand distribution, followed by introduction of marketing channels, channel services and new product development. The fourth chapter introduces BANDRY Chinese company's development process, through its marketing dilemma encountered, revealing the \CHAPTER using SWOT analysis tool BANDRY Chinese company marketing channels strengths, weaknesses, opportunities and threats are discussed under the channel complex international environment, how \and improvement suggestions. Finally, the concluding section. Made on paper summarizes research question and that foreign flexible migration brings different aspects of \This thesis is focused on the actual situation of Chinese companies BANDRY analysis in the Chinese market through its difficulties and coping strategies, as well as the larger environment of economic globalization, foreign companies in emerging markets, migration and other aspects of how to enhance competitiveness, demonstrated a severe international operations under the Environment of the necessity and complexity. Hope this can also encounter similar difficulties for other foreign and domestic companies expand overseas markets to provide reference and inspiration.

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CLC: > Economic > Economic planning and management > Enterprise economy > A variety of enterprise and economic > Joint enterprise economy > Joint ventures
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