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The 21st century is the era of knowledge economy, the era of the information economy, agricultural information constitute basic elements of productivity, in the wave of building a new socialist countryside, how to speed up construction of rural information, promote the healthy and rapid development of the rural economy, and accelerate China's social The process of building of new socialist countryside, we are currently building a new socialist countryside facing the reality of the problem. Agricultural information services, China has been in a relatively backward level, far behind developed countries, not to build a truly effective agricultural information service platform to communicate with the developed areas and backward areas, this situation makes the vast rural areas is still in the information is not clear, information lag, the dislocation of state information, which also led to the development of rural economy lag. Due to economic conditions, the level of consumption, ideological concepts such as factors of impact as well as traditional media in rural information dissemination has its own can not overcome the defects, such as the feedback of poor, weak service personalization, etc., so that the majority of farmers can not get a simple, straightforward, practical agricultural market information, policy information and related employment information. In order to solve the basic questions of agricultural information is not clear, the information lag and information dislocation, all regions have set up rural information service platform. However, the current construction of these rural information service platform, most of them function more single most can only browse and publish information, the prevalence of limited query capabilities, redundant construction, independently, severe wasting of the information resources and information service areas for expansion. How to make rural information service platform to fully meet the information needs of the majority of farmers, and become a top priority. Departure from China's rural information service platform and application status quo was initiated from a range of functions, services, operation mode, and three in-depth analysis on the basic situation of China's rural information service platform to identify the presence of rural information service platform The main issues are the collection and processing of information shared and integration difficult; diversification of information needs, personalization, timeliness, and accuracy is difficult to meet; organization and operating model of the platform is not perfect. Countermeasures for these problems in promoting China's rural information service platform and application The first is to strengthen the integration of agricultural information resources, the second is to optimize the information service model, and finally to improve the organization and operating model of the platform.
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