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Progressive, global economic integration and China's rapid economic development under the premise of information technology as the representative of the third industrial revolution in our country and the world economy, and other aspects of life growing contribution. And while confronted with increasingly complex market environment and the increasingly fierce market competition, information technology products competition between brands in IT firms compete in increasingly prominent, and has become the trend of the highest form of competition. As information technology products with high technological content exists, changing product form, product quality and other characteristics affected by the design process, enabling IT brand in the fierce competition in the market is facing a great brand exposure. IT Risk and brand politics, culture, technology, market and other factors related to these factors directly or indirectly determines the IT enterprise product brand management success, and its risk analysis and control, you can effectively prevent and reduce the risk of occurrence of the brand, the smooth operation and development of the brand. But enough in practice, many IT companies for brand awareness and methods of risk management rather vague, there is no complete management system and measures, therefore, for IT Product Brand analysis and discussion of the risk factors are of great theoretical and practical significance . For these reasons, this article from a risk management point of view, focusing on analysis of the impact of information technology products brand risk factors and risk for different brands made brief suggestions for IT risk management corporate brand to provide a reference. This article first article research background, Fl, the significance of such research were introduced, and carried out an overview of the relevant theoretical research; secondly, summarized the relevant concepts, detailed analysis of the IT product brand risk factors identified IT Brand risk assessment indicators and weight distribution scheme using fuzzy comprehensive evaluation method to analyze the results of the evaluation, and to validate the model by empirical feasibility; final product brand for IT risk management recommendations, and article summary. Through empirical studies show that this build IT Brand Risk Evaluation System has good predictive ability for IT companies to provide some theoretical support.
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