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Regional Distribution of Hangzhou teahouse

Author: ChenZuo
Tutor: WangXiaoYun
School: East China Normal University
Course: Tourism Management
Keywords: Teahouse Location Distribution Operating characteristics Factors Hangzhou
CLC: TS971
Type: Master's thesis
Year: 2011
Downloads: 87
Quote: 1
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Abstract


Teahouse as leisure facilities in China has gone through a thousand years of history, with the modern urban leisure industry gradually rise, teahouses and restore vitality. As a Chinese tea, Hangzhou teahouse is showing rapid and stable development momentum, not only has the original \This paper aims to study the geographical distribution of Hangzhou teahouse and its laws, and the different operating characteristics of the location teahouse, Hangzhou teahouse provide a reference location choice, to enhance its service, innovation and operational levels. The author Hangzhou teahouse geographical distribution of research topics, with time and space analysis of two main lines, focusing on the use of comparative analysis and field research method, summed Hangzhou teahouse distribution, as well as different location teahouse operating characteristics, to identify its location on the distribution and management problems and recommends optimizations. The content and conclusions of this study are the following four points: First, combing Hangzhou teahouse Location Distribution evolutionary history, and is divided into three phases: before the late 19th century and mainly in the downtown area, from the early 1900s to 20 1980s began to develop new urban hubs and land and water, in the 1990s, after the Hangzhou southwest suburban expansion. Second, at this stage of Hangzhou teahouse is gradually growing, according to its location and operating characteristics, such as the scale of operation, services, mode of operation, the level of consumption divided into three main types: suburban \and urban \Thirdly, the current Hangzhou teahouse showing a \City Urban Teahouse zonation. Fourth, from the overall and regional internal two angles, summed Hangzhou teahouse geographical distribution, and summed up its rules affecting the formation of five factors, namely, historical and cultural factors, factors that attract tourism resources, convenient transportation factors, industry cluster effect and policy factors. Fifth, based on field research, analyzes four categories of business indicators, summarize different location in Hangzhou teahouse operating characteristics and influencing factors, from government departments, tea industry and tea itself three aspects of optimization proposal.

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