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Food problem the people's livelihood , has been subjected to widespread concern in the community . Food enterprises on the one hand facing food safety issues such as corporate social responsibility , it also faces the plastic image , a brand , build credibility , for understanding , crisis and other relations major problems of their own development . In China , the food industry 's public relations work situation is not ideal , many companies do not mind the public relations into the strategic planning of the entire enterprise . Based on this , we propose to build food companies public relations work mode. Protection from the ideological level, to strengthen public relations firm full implementation of the concept of thinking , including decision- established public relations savvy , middle managers of public understanding of the relationship as well as the concept of public relations junior staff . Also , do not be vulgar public relations is an important aspect of notes, public relations work must not be contrary to the public interest first , honesty and other basic principles of public relations . From an organizational point of security , this paper proposes the establishment of specialized companies in the food sector to protect the public relations firm of public relations work, the proposed structure of the public relations department of a pattern ( ie, the location in the enterprise ) and two level architecture model ( ie, the public relations department internal organizational structure ) . In addition, in recent years, the rapid development of a number of professional public relations company is also a food enterprises to carry out the work of a public relations and an important safeguard effectively outside the brain . Public Relations and PR companies both have advantages and disadvantages , the food industry to carry out public relations work in the process, should be done as much as possible from each other, while avoiding disadvantages , rational use . In the ideological and organizational security protection , based on the end of this article from food companies face in the operation of the specific characteristics of each public , made ??a number of specific food business consumers , the media, government and other public effective public relations working principles . From the concrete operational level a number of food companies to give effective guidance .
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