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The Research of Automobile Enterprise Low-Carbon Culture

Author: ShangPeng
Tutor: JinRunGui
School: East China Normal University
Course: Business management
Keywords: Low-carbon culture Low-carbon economy Auto companies Germany's Volkswagen
CLC: F205;F426.471
Type: Master's thesis
Year: 2011
Downloads: 162
Quote: 1
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Abstract


Low-carbon culture a new culture , and the culture is built on the basis of a low-carbon economy . Relatively novel concept , the lack of theoretical research support the author in the text to the low-carbon culture as the main exploratory research . Marx proposed three major areas of social activities as the key link , the corporate activities into the production , distribution and consumption ; corporate culture as the main body , around the material layers , four levels of behavioral layer , system layer and the core layer , layers expand low-carbon culture , and the establishment of a low-carbon culture model ; then combined with the development of the car companies in recent years , the auto companies to explore the auto companies involved in low-carbon culture , combined with a corporate culture model sketched out a preliminary car enterprise low-carbon culture model ; questionnaire , a small-scale survey of the construction of low-carbon culture of the auto companies . The survey results show that the current automobile enterprises unsatisfactory construction of low-carbon culture . In this regard, I further propose building a low-carbon culture of the automobile enterprise processes and policies . Finally, the Volkswagen Group in Germany as a case study , low-carbon culture model automobile enterprise -oriented research , manufacturing operations around the procurement, production , publicity and recycling activities . Finally, the paper prospects the future direction of development of low-carbon culture topics , should be based on a clear concept and content , the establishment of low-carbon culture theory to practice carrier Enterprise , tested in practice and improve .

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