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Face the threat of consumer preferences impact study Brand Identity

Author: XuLiLi
Tutor: SongXiaoBing
School: Dalian University of Technology
Course: Business management
Keywords: Face consumption Impression management Self-respect Context of use
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 127
Quote: 0
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Abstract


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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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