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China's digital publishing institutions and traditional publishing institutions Game Analysis

Author: ZhangJunNa
Tutor: WangYongAn
School: Shaanxi Normal University
Course: Journalism
Keywords: Digital Publishing Traditional publishing Publishing ecological Reading Terminal Game Strategies
CLC: G239.2-F
Type: Master's thesis
Year: 2011
Downloads: 492
Quote: 0
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Abstract


As emerging digital information technologies affect society as a whole dissemination of information industry is experiencing a subversive revolutionary changes in China's publishing industry today is at such a rapid change of the times, the old mode of production, trade order have undergone profound changed. China's publishing systems in the various institutions have in the fierce market competition among. Digitization of information technology in the field of publishing widely used means and methods published disruptive change has occurred, print media and thus also appear diverse forms of media, digital newspapers, digital radio, digital television with the rapid development of mass communication to change industry pattern, to kindle, ipad, iphone, as the representative of the new reading devices appear, making the worldwide publishing industry more competitive. Social change in our environment, the process of change in the publishing industry is gradually accelerating pace. In the event of changes in order to make accurate profound observation, description and analysis, the paper highlights the emerging digital publishing organizations to explore the traditional competition between publishers and game, hoping for change in China's publishing industry in the development of a healthy healthy a look at the issue of perspective and problem-solving ideas strategy. This article published in an ecological perspective, analyzing the digital information technology to traditional publishing ecosystem deep impact, innovation, from the ecological point of view suggested that the present digital information technology under the influence of the publishing ecosystem of the various components has undergone profound changes, and by analyzing the digital technology to the traditional publishing various components of ecological media publishing, printing and copying enterprises, distribution networks, publishing management, publishing resources, groups of readers and publishing a profound impact on scientific research departments, in order to define the emerging digital publishing new component ecology. Digitization of information technology on the publishing ecological impacts include: First, the print media in the digital publishing gradual differentiation of the production chain publishing platform publishing products and read terminals, these two types of print media in the publishing division of the production chain widening the distance; Second, the Internet Web site into a distribution center for digital publishing products and trading platform; Third, the carrier in the form of digital technology to promote research and development, whether it is the site of the structure and morphology of the terminal or digital reading diverse and frequent replacement of digital information technology are driven to complete; Fourth, simply copying and distribution of information institutions gradually fade publishing ecosystem, the reader by reading terminal directly download content omit printing copying and distribution of components: five, gradually changing reading habits of readers, print media and other traditional media is no longer a reader main reading media: six, publishing an unprecedented wealth of resources, especially content resources, digital technology allows everyone to become information publishers; seven to the media at the core of the management system will be gradually broken. With content providers, technology providers, product launches platform, network communications service providers, Reading Reading terminal provider for the major components of digital publishing ecosystem gradually forming. Convert alternating old ecosystem historical moment, out of China's traditional publishing and how to deal with emerging digital publishing agencies this historic opportunity and challenge this major concerns, based on the emerging digital publishing this part of the definition of ecological, the author of our current The publishing industry development status of the sort, the main analysis of traditional publishing institutions in the development of this transformation and the difficulties encountered in the rapid development of digital publishing institutions while facing the development bottleneck, the author focuses on the use of game theory in Western economics the Chinese publishing industry to describe and analyze the competitive situation for China's publishing houses publishing ecology in the next place, proposed the development of digital publishing strategic advice.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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