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The audience psychological needs Perspective of dialects type of program research

Author: FanZuoDan
Tutor: WangWeiLin
School: Shaanxi Normal University
Course: Communication
Keywords: Dialect type of program The dialects part drama Audience Psychological needs
CLC: G223
Type: Master's thesis
Year: 2011
Downloads: 258
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Abstract

China's vast territory and abundant resources, vast, region-based Chinese dialect for a long time, and it appears again in the form of television programs while reflecting the rich regional culture in our vision. Where they stand with the dialect comedy hit of the Spring Festival Evening dialects part drama mushroomed dialects TV drama and dialects star overnight explosion of red, a dialect is a language carrier program formats began to be more and more audience favorite. Command of the national media in the CCTV situations, some local media immediately following the development of the times and make the countermeasures the dialect class program was the prosperity of the potential open to expansion. For a time, the audience dialect programs appraise voices, \The dialect programs broadcast really received a lot of praise of the audience, but the the dialect programs rebuked Voice no longer a minority. Psychological needs of the audience competition is how to study, and the dialects show how to meet the audience changing psychological needs of these issues become problems to be solved. The focus of this study is to our country from the the audience psychological needs perspective dialect class programs present volts and currently exists insufficient to its development countermeasures. Materialist dialectics things is generally associated with changing the physical world is the unity of the universal connection, therefore, the dialect spread not only a phenomenon of the mass media is a phenomenon in the entire social change. This article dialect television festival journalism perspective, communication studies perspective, social psychology perspective contemplation analysis, especially the status of the show from the audience point of view of the psychological needs of dialects class predicament and the development of countermeasures to explore and correction overheating dialect class programs to enable them to break through the geographical restrictions, a much wider audience, achieve greater development to highlight the original purpose of this article. I cut from the perspective of the audience psychological needs, trying to find a new perspective for the study of the dialect class festival. The article is divided into six chapters: The first chapter is the introduction, the background, research significance, as well as domestic and foreign dialect class program now and Audience Psychology Research introduces research methods and innovation of this article and put forward reasonable Department; dialects class program and audience of the psychological needs of the situation of the second chapter, by the definition of the concept of the dialect class program, to generate background as well as a general overview of the classification dialect class program, and lists the existing theoretical background of the audience psychological needs ; Chapter target audience research from the point of view of the physiological differences in their psychological needs, physiological differences mainly from the point of view of the age and gender of the audience distinguish between lack of dialect type of program do the psychological needs of the audience of the Department, and to propose solutions: Chapter from the perspective of urban and rural audiences into urban audience and rural audiences, respectively, to study the psychological needs, according to the inadequacies of the psychological needs of different audiences dialect class programs and development strategies: different analysis of the psychological needs of the audience, and listed the lack of dialects at five chapters under the tutelage of the level of education and put forward development strategies. The final chapter summarizes the dialect class program development principles and dialects class program vision for the future. Third, four, five chapters is the focus of this study, the distinction between the audience's point of view there are a variety of paper chose to distinguish from the physical, geographical and educational, is due to the characteristics of the dialect class program and the regional. The author hopes to contribute to the continuing study of the psychological needs through the audience, television culture for our unique dialect class program.

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