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Profitable under the New Model of Media Inquiry

Author: WangYan
Tutor: ZhangJunHao
School: Inner Mongolia University
Course: Journalism
Keywords: Media Industry Strategic Environmental Profit model
CLC: G206-F
Type: Master's thesis
Year: 2011
Downloads: 118
Quote: 0
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Abstract


With the deepening of China's rapid economic development and the reform of the cultural system , China's cultural industry , especially in the media industry has ushered in a period of rapid development . Implementation of enterprise management in the modern media industry , the trend toward industrial development , how to enhance the profitability of media development in China must pay attention to the problem . Is mainly reflected in the economic attributes of the media must meet the needs of the media for profit , and profit model plays a key role in the media enterprise, industry operation . Competition in the media industry from competition to some extent, is the profit model . From start combing of domestic and foreign media profit model research , the article pointed out the lack of media profit model study on a research perspective and research methods , and analyzes the status quo of China's media industry and its strategic environment . Through the analysis of the current situation of the media profit model , pointed out that the problems existing in China 's media industry profit model . In the article the main part of the practice of media development for reference , analyzed from the perspective of the media value chain to build three possible paths for the media industry profit model innovation , product- centric model, competition -oriented model and relationship-oriented mode Seeks profit model Road . Articles by media profit model path analysis to explore the direction of the development of China 's media industry , and want to be able to provide some helpful for the reform and development of China 's media industry .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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