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The Plight and Developing Countermeasures of Newspaper-Reading-Program on TV

Author: YangZuoMeng
Tutor: LiuHanE
School: Inner Mongolia University
Course: Journalism
Keywords: Of TV newspaper reading programs Survival Plight Countermeasures
CLC: G222
Type: Master's thesis
Year: 2011
Downloads: 43
Quote: 0
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Abstract


Television the newspaper the rise and development of the program is to conform to the current needs of the times \Compared with traditional television news programs with distinct characteristics . Placed in media reform environment under the scrutiny of the , TV newspaper reading programs reason for being audience favorite mainly due mainly include : Looking at the world selection of news material , increased media integration program information and information integration and optimization of news resources and information integration Optimizing news resources . Found after the author of the analysis of the data collected and research , to the TV newspaper reading program in the development of main problem boils down to four different pairs of contradictions : a different stance contradiction : where media and moderators stance contradictions . Program positioning contradictions : the pursuit of a comprehensive information and depth review of contradiction . Third, the purpose of dissemination contradiction : the contradiction between the communicator and audience demand . Fourth, performance means the contradictions : language dependent and weak expressive contradictions program be able to achieve sustainable development force in order to make the television the newspaper , I closely around these four contradictions never seek countermeasures . First, it is necessary to clear their target audience , according to the needs of the target audience to seek the balance point of the media stand and moderator position . Second , television newspaper reading program in the trade-off information is comprehensive and in-depth reviews according to the different characteristics of the event to determine the agenda of the program , which needs to be set so that a reasonable and appropriate . Third , use appropriate language to express both express pass by value orientation to meet the needs of the audience . Fourth, the clever use of various means to the dissemination of results of the boss said .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Editing, writing and broadcasting business
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