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Study on Marketing Tactics of A Consulting Company

Author: LiuLiu
Tutor: ShaYongZhong
School: Lanzhou University
Course: Business Administration
Keywords: Marketing IT Consulting Case Studies
CLC: C932
Type: Master's thesis
Year: 2011
Downloads: 212
Quote: 1
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Abstract


Application of information technology brewing a new round of huge market potential of information and opportunities for change, there have been things, cloud computing, mobile Internet, triple play, smart grid, smart Earth and other new technologies and new ideas. The rise of cloud computing services which will change the mode of operation of IT services companies, IT service providers focus will further shift from the provision of IT services to help their overall development, management and information technology consulting in the value of the more prominent.IT consulting services as the core link in the value chain, information technology, extensive penetration into the economic and social development in various fields, IT services are also extended to the whole life cycle of information technology. Related to the overall development of business consulting, IT services value chain to become professional requirements of the highest value the most, of the most intensive part is the core of IT services value chain links. Require that we continue to strengthen in the "Management+IT" consulting core competencies, strengthen strategic, management and information technology consulting for the overall coordination capacity, and construct the relative difference in the general IT services business of the competition threshold and high-end brand influence.A major research paper in which the environmental consulting company, competitors, their strengths and weaknesses of various marketing strategies, marketing issues facing specific business, as well as the development of the industry trends and issues on the existing policy suggestions in order to be able to A Consulting services in the future marketing strategy to provide reference for the majority of those wishing to be developed in the field of IT consulting services company for a reference.

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CLC: > Social Sciences > Management > Consulting school
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