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Jiangyan city in recent years, rapid economic development, economic increase obviously, with the growing demand for the development of economy and financial markets, each big commercial Banks have to enter this market. Open, market competition pattern of jiangyan rural commercial bank put forward the new management requirements. Therefore, study of jiangyan rural commercial bank development strategy is a clear market positioning and development goals, improve the bank development measures, to promote further development bank required. This paper first review on strategic management theory; Second, analyze the jiangyan rural commercial bank internal and external environment, such as research, to explore the bank under the background of open competition increasingly market-oriented, vision, strategic objectives and market positioning, put forward the bank's overall development strategy; Finally, on the basis of jiangyan rural commercial bank business development, human resources from the governance structure, organization structure, marketing, talent introduction, performance pay, risk management and financial technology innovation strategy implementation measures are proposed, so as to promote the new Banks in the fierce market environment can steady and rapid development.
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