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Problems and Countermeasures of the Development of Yangling Rural Commercial Bank

Author: ZhaoLiNa
Tutor: YangWenJie
School: Northwest University of Science and Technology
Course: Rural and Regional Development
Keywords: Rural Commercial Bank development issues market positioning product innovation employment mechanism
CLC: F832.7
Type: Master's thesis
Year: 2013
Downloads: 50
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Abstract


Yangling rural commercial bank in accordance with the mode of operation of moderncommercial banks, at the same time as in the field of financial support rural development,service "three rural" boost the development of small and medium-sized enterprises,responsibility and become the main force of the financial market is an important mission,Yangling rural commercial bank since listing has been opened, to establish a framework ofcorporate governance structure is sound, the business performance in good condition.However, in the face of the financial industry in the complex and ever-changing externalenvironment and increasingly fierce competition, Yangling rural commercial bank, there arestill some problems in the development. In this paper, problems and Countermeasures of thedevelopment of Yangling rural commercial bank, has certain practical reference value for thesustainable development of Yangling rural commercial bank.In this paper, the application of finance, management science basic theory, analysis ofthe main problems of the development of Yangling rural commercial bank in and causes, putforward the development countermeasures and suggestions of Yangling rural commercialbank.According to the Research, main problems of Yangling rural commercial bank have aobvious competitive disadvantage, smaller assets, external expansion ability is insufficient,the difficulty of loan risk prevention, the regional restrictions, network distribution is tooconcentrated, the overall quality of staff can not adapt to the development of commercialbanks, income structure is irrational, poor profitability; through analysis Yangling ruralcommercial reasons for these problems: the profitability objective and policy goal of mutualcontradiction, lack of innovation, single business types, low personnel quality, lack of talentreserves ten, service object is in a vulnerable groups, high management risk, inhibition ofregulatory obviously; the main countermeasures against these problems are: marketpositioning to serve the "three rural", adhere to the road of innovation and development,around the target market, improve the service system, introducing talents, optimizing the personnel structure, advancing with the times, timely external expansion, coordinateregulatory policy and regulatory system.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Local financial services industry
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