Dissertation > Excellent graduate degree dissertation topics show

The Development Strategy of City Commercial Banks

Author: LiJing
Tutor: YanXiaoQing
School: Ningbo University
Course: Business Administration
Keywords: City commercial banks development strategies market positioning Bank of Ningbo
CLC: F832.33
Type: Master's thesis
Year: 2013
Downloads: 11
Quote: 0
Read: Download Dissertation

Abstract


In the10years after the birth of the city commercial banks, after a phase of restructuring,growth and survival of the fittest, they now operate in various cities with different position andstrength. Some city commercial banks do their duty of offering their service to the real economyand residents in the region, and they have formed a certain influence. Some more excellent citycommercial banks began to do cross-regional business. Other excellent ones have finished the A-share listing. The gap between city commercial is widening, and the internal competition is intense.In addition, the city commercial banks are forced to re-examine their status and future as a result ofmany factors including the joint-stock reform of state-owned banks, the expansion of the nationalstrategies of the national joint-stock banks, the liberalization of the domestic policies and thereinforcement of the efficiency and force of credit associations after their reform. The escalatingcompetition has upgraded ordinary inter-bank business competitions to strategic competitions. Ithas become an urgent tast for city commercial banks to find their own positions and decide theirown development strategies.After a review and overview of the strategic development and market positioning theory, theauthor carries out an analysis of the factors which may affect the development strategies andmarket positioning of enterprises. And then, a brief analysis is made on the referential significanceof the development strategies and market positioning of American Community Bank. After acomprehensive analysis of all factors, several development strategies of city commercial banks areprovided.By applying the analytical methods of strategic management and market positioning on theBank of Ningbo, the author aims to arrive at an objective analysis and evaluation of the externalconditions and internal conditions of the Bank of Ningbo, as well as its competitive advantages anddisadvantages. Based on this analysis, an suggestion is made on the development strategies andmarket positioning of the Bank of Ningbo, which may further prvode a basis for the strategies ofthe implementation of the strategies of the Bank of Ningbo.

Related Dissertations

  1. Research on Developmental Strategies of Commercial Fitness Clubs in Nanning Based on SWOT Analysis,G80-05
  2. Optimization Study on BHF Marketing Strategy,F274
  3. Studying the University’s High Level Track and Field Teams Present Situations and Offering the Countermeasures in Jiangsu Province,G82-4
  4. The Research of the Corporate Development Strategy in Gansu Baosheng Real Estate Development Co.,Ltd.,F293.3
  5. The Market Positioning Research of China’s City Commercial Banks,F832.33
  6. The Research for the Conduct Situation of College Wushu Sanda in Jiangxi Province and Development Strategies,G852.4
  7. The Study on Training Situation and Development Strategy of Women Hockey Reserved Talents in Jiangsu Province,G849.1
  8. Research of Chinese City Commercial Banks’ Cost Efficiency Based on Data Envelopment Analysis,F224
  9. Research on the development of community sports in villages and towns in the new countryside construction in Xining City,G812.7
  10. Course of Physical Education in Higher Vocational Colleges in Jilin Province Current Situation and Countermeasures,G807.4
  11. A Research on Marketing Strategies of China Pacific Property Insurance Co., Ltd. Shenzhen Branch,F842
  12. The Market Orientation Research of HW Investment Company’s Dawang Project,F293.3
  13. Investigation of Present Situation and Countermeasures of Martial Arts after Class Training in Ordinary University of Hebei Province,G852
  14. The Education in Party Newspaper News and Publishing Industry of Market Orientation and Strategy,G219.2-F
  15. Study of the Investigation and Development of Martial Arts Teaching Strategies in Baoding Primary School,G852
  16. Study on Marketing Strategy of the Teaching Instrument,F426.4
  17. Research on the Development Strategy of ZL Company,F426.4
  18. Shandong Province middle-distance event performance landslide Situation and Development Strategies,G822.2
  19. ICBC RMB financial products, market segmentation and positioning research,F832.2
  20. 2001-2009 Development of China's rural living standards,F323.8
  21. Study on Agricultural Agricultural Financial Service Outsourcing Market of BeiJing,F832.7

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Commercial banks ( specialized banks )
© 2012 www.DissertationTopic.Net  Mobile