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Small-sum Loan Companies’ Market Position and Development Path Research

Author: SunHuiZuo
Tutor: ZhouZongAn
School:
Course: Financial
Keywords: Small-sum Loan Companies Market Positioning SWOT AnalysisDevelopment Path Comparative Analysis
CLC: F832.4
Type: Master's thesis
Year: 2014
Downloads: 15
Quote: 0
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Abstract


Small-sum loan companies have experienced a period of rapid development since2008. But during the development process, there have been some issues of positioning andsustainable development.In this context,we choose the data of WH city as the case toresearch the market positioning and development of small-sum loan companies. This papersummarizes the relevant research that the worldwide scholars did to analyze the small-sumloan companies’ policy guidance of market positioning system on the basis of relevanttheories. Meanwhile,this paper use SWOT analysis, starting research from small-sum loancompanies’ strengths,weaknesses,opportunities and challenges of WH city, to get theresults that the market positioning is to support agriculture and micro enterprises. Wecompare the small-sum loan companies with the RCCs, rural banks and private lendinginstitutions which have the similar market positioning to prove the best choice ofsmall-sum loan companies’development path from both qualitative and quantitative pointof view.In the final analysis, combined the feelings and experiences I earned through theresearch with the article, I recommend promoting small-sum loan companies’ healthy andrapid development under the market position of supporting agriculture and microenterprises from two perspective of " optimizing the external environment " and "strengthening the internal mechanism construction ".

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Credit
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