Dissertation > Excellent graduate degree dissertation topics show

A Study on Marketing Strategy of the Credit Business of the Agricultural Develoment Bank of China

Author: SunWenZuo
Tutor: ShengGuangHua
School: Jilin University
Course: Senior management of Business Administration
Keywords: Credit business Marketing environment Market positioning Marketing mix
CLC: F832.4
Type: Master's thesis
Year: 2013
Downloads: 64
Quote: 0
Read: Download Dissertation

Abstract


Agricultural Development Bank of China(Hereinafter referred to as ADBC)wasfounded in1994. It is a State-owned policy bank. It is created at the background ofdeepening financial reform and strengthening the support of agricultural.Since itsestablishment, since all customersare designated by the national policy, the bank doesnot need marketing products. So it has been in a non-competitive stateover theyears.As the transformation of our economic modern and the full liberalization of thefinancial markets, competitive environment of ADBC has undergone major changes,faced with competitive pressures from multi aspects. ADBC currently doesn’t haveoperational marketing strategy, no enough emphasis on marketing, lack of efficientmarketing organization. ADBC has only one single distribution method-outletmarketing. On a single means of product promotion, social awareness of product isnot enough. Although ADBC has established for many years, the quality of themarketing team has been unable to meet the needs for business development. Allabove mentioned need ADBC a strategic transformation to a modern agriculturalpolicy bank. The marketing environment of ADBC has undergone significant changescompared with the past: from macro point of view, the state still need ADBC workwell as policy supporting function to agriculture; from micro point of view, thecompetitors of ADBC has increased and strength enhanced. Nowadays, internationalpolicy banks have started market-oriented operation. ADBC has to follow the trend,find a proper marketing strategy, make the best use of our benefits from policy,capital, professional and price, seize the opportunity of construction of newcountryside and new city. Meeting all difficulties, position our main businessas policybusiness, position to support agricultural underprivileged customers. Serve thebuilding of socialist new countryside, play our role in national economy completionand guiding, lead the fund to “three rural” area. Perform our own functions to maintain financial health, maintain continuous profitability. Take credit businessdifferentiation strategy, based on customer segmentation results for differentcustomers, take a different marketing strategy, giving differentiated incentives,attracted customers and thus retain customers.;point against different credit varieties,select a different operating characteristics of the loan period according to differentcustomer, which is conducive to normal business, but also help to reduce credit risk;select pilot bank to open pricing work, try to get pricing work fully under way; carryout all-round cooperationwith commercial banks, drawtheir strong points to offset ourweak points, make up for lacking of distribution channels, improve customer managersystem and cultivate an efficient marketing team, expand sales channels; In order tomaintain ADBC prosperous, to adhere to financial innovation strategy, to developnew financial products according to customers’ requirements, maintain our lead inpolicy financial area, ensure ADBC continuously work support function at the “threerural” field.

Related Dissertations

  1. Sun Wah Group study in the power plant DCS industry marketing strategy,F274
  2. Optimization Study on BHF Marketing Strategy,F274
  3. Junshan Green Tea Co., Ltd. Shaanxi Marketing Strategy,F426.82
  4. The Market Positioning Research of China’s City Commercial Banks,F832.33
  5. Study on the Electricity Transmission and Distribution Equipment Manufacturing Enterprise for Marketing Strategy,F426.6
  6. Q waterworks Marketing Strategy,F426.82
  7. The Marketing Strategy Research of Dalian Jiuguang Department Store,F721
  8. A Research on Marketing Strategies of China Pacific Property Insurance Co., Ltd. Shenzhen Branch,F842
  9. The Market Orientation Research of HW Investment Company’s Dawang Project,F293.3
  10. The Education in Party Newspaper News and Publishing Industry of Market Orientation and Strategy,G219.2-F
  11. SH Coal Company Marketing Strategy,F426.21
  12. Case Study: Jiangsu TV "If You Are the One" Marketing Communication Strategy,G222
  13. The Stragtic Market Posioning Reserch of Shanghai Nikko Hotel,F719
  14. The Research of Pacific Antai Life Insurance in Shanghai on Marking Strategy and Tactics,F842.3
  15. FAW JIEFANG Truck Market Research in Western China,F426.471
  16. Chengdu Bank Personal Banking Business Issues,F832.2
  17. Study on the Brand Strategy of DT Company,F273.2
  18. The large concentration of information Guizhou electricity market technical support system architecture and management framework,TM73
  19. The Development Strategy Research of GSK Company,F272
  20. Research on Marketing Strategies of Jilin China Telecom’s e-Live Service,F626
  21. The Research on Promotion Strategy of the Y Project of W Real Estate Group,F274

CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Credit
© 2012 www.DissertationTopic.Net  Mobile