Dissertation > Excellent graduate degree dissertation topics show

Sun Wah Group study in the power plant DCS industry marketing strategy

Author: XuXiaoMing
Tutor: QianMin
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: Marketing environment Marketing Strategy Marketing Mix
CLC: F274
Type: Master's thesis
Year: 2011
Downloads: 17
Quote: 0
Read: Download Dissertation

Abstract


Since the end of last century, the rapid development of the domestic economy increased the demand for electricity, also stimulated the demand for electrical equipment the rapid development of electric power equipment maket has attracted more and more participants, and the market competition has become increasingly. Xin Hua group is facing new opportunities and challenges.Based on the actual marketing situation of Shanghai Xin Hua Control Technology Group Limited (Xinhua Group), this article analyzes the marketing strategy, using current marketing theory. First it takes a macro view of power station control system industry by means of PEST analysis method and forecasts the opportunities and challenges in this industry. Then, it analysis the marketing environment of Xinhua Group by five forces model and SWOT analysis and summarizes the strengths, weaknesses, opportunities and risks in development. Third, it lays out the strategic marketing direction and detailed marketing strategy in terms of product strategy, pricing strategy, channel strategy, brand marketing strategy, organizational restructuring strategy, relationship marketing strategy and so on. The last but not the least, thanks to the computer technology, it designs a complete process of CRM (customer relationship management), in order to raise the level of marketing management.I hereby intend to develop a scientific and practical marketing strategy, instead of the sophisticated theory and cut-in methods, for Xinhua Group, combined with its own actual daily work and current marketing features. I strive to apply the marketing theory in our daily work, and I’m willing to contribute my part in the development of Xinhua Group.

Related Dissertations

  1. Study on New Product Launch Strategy in Decathlon,F274
  2. Gas station convenience store sales strategy,F426.22
  3. Marketing Strategy of China campus buy,F274
  4. PXSF Nursery School Service Marketing Management Analysis,G617
  5. Shanxi Institute of Mechatronic Technology Admissions Strategy Study,G717
  6. CPPCC newspaper Marketing Strategy,G216.3
  7. Analysis on Tea Consumer Behavior Characteristics and Marketing Strategies,F274
  8. Shenzhen infant health club marketing strategy research,R174
  9. Zhongcai Hanjiang Cement Co.,LTD Marketing Strategy Research,F274
  10. The Research of QingFangLian Group "Haier Brothers" Brand Marketing Strategy,F274
  11. Research on the Marketing Strategy of Huishan Dairy’s Entrance to Dalian,F426.82
  12. A Study on Marketing Strategy of Dongchen Group,F274
  13. Research on Marketing Strategy of ZHRG Real Estate Project,F293.3
  14. Research on Optimization of Marketing Tactics in Chinese Market for Kurz Stamping Tools,F279.516
  15. The Diagnostic Marketing of Hangzhou ZWG Company,F719.3
  16. Study of Chinese Film Product Marketing Strategy,J943
  17. A Study on the Electronic Resources Marketing Strategy in University Libraries,G253
  18. Baidu barbecue marketing strategy Research,F719.3
  19. The Research on the Green Food Company Strategy of Heilongjiang Province,F426.82
  20. The Research on Green Marketing,F426.82

CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
© 2012 www.DissertationTopic.Net  Mobile