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Research into the Evaluation and Promotion of the Competitive Power of Yan’an’s Tourism Industry

Author: XiaMiao
Tutor: YuShiYong
School: Southwestern University
Course: Regional Economics
Keywords: Competitiveness of the tourism industry Factor Analysis Principal component analysis Yan'an
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 153
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Abstract


Tourism Industry Competitiveness as an emerging discipline, theories and methods still in exploration. In order to better develop tourism in Yan'an City, the author of many scholars at home and abroad by reference to related research, the use of regional economics, industrial economics, human geography and tourism science and other basic theory, Yan'an tourism industry a quantitative and qualitative analysis, and put forward relevant proposals. Firstly, scholars at home and abroad on the basis of the tourism industry, industrial competitiveness, regional tourism industry competitiveness has defined the concept through and learn from experts and scholars on the competitiveness of the tourism industry's basic theory and evaluation model , this paper attempts to put forward a tourism industry competitiveness evaluation model; then in the evaluation model has been established, from the external competitiveness of the tourism industry, the tourism industry as well as the inherent competitiveness of the tourism environment built three aspects of competitiveness evaluation of this article indicators; followed by principal component analysis and factor analysis method and collected data, using SPSS17.0 for eight sample the city's tourist industry competitive analysis and sorting: the external competitiveness of Yan'an City, ranked sixth bit, indicating Yan'an rich tourism resources can not fully develop, mainly because there was no good for the development of the international market, resulting in a lack of tourism foreign exchange earnings, the impact of market competitiveness; Yan'an city ranked second in terms of competition , indicating Yan'an tourism industry promising place; environmental competitiveness in the third, but pointed out that the greening and infrastructure have to be strengthened; Yan'an City, the comprehensive competitiveness of the tourism industry in the third place, mainly due to the inherent competitiveness and environmental competition contribution to the force. Finally, according to the evaluation results, combined with the development of tourism in Yan'an advantages and disadvantages, mainly from the government's role in tourism products and the environment, tourism enterprises and the industrial structure as well as red tourism cultural tourism, etc., made a series of upgrade Yan'an tourism industry Suggestions level of competitiveness. Emphasizes Yan'an City in the development of the tourism industry, we must also pay attention to other sectors of the national economy strengthen cooperation and increase economic efficiency. Yan'an City, should be under the guidance of the government, learn and absorb the successful experience of other places, to accelerate industrial upgrading, speed up the training of tourism personnel, improve travel technology, to increase tourism capital investment, innovation and tourism products, to develop cultural tourism, improving tourism environment, to achieve regional linkage, efforts to improve the competitiveness of the tourism industry, so that tourism has become an important driving force for local economic development. This article includes the following sections: The first two chapters of this study has laid a theoretical foundation; third chapter the author analyzes the competitiveness of the tourism industry on the basis of factors constructed article evaluation index system; Chapter mainly based on data collected from the relevant empirical analysis using SPSS; Chapters V and VI of Chapter IV of the main results of the analysis on critical analysis, and puts forward the Yan'an tourism industry to enhance the competitiveness of recommendations: The last chapter is the conclusion and outlook.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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