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Research on Enterprise Competitive Intelligence System in the Internet Environment

Author: GuoWei
Tutor: SunLingFang
School: Jiangsu University of Science and Technology
Course: Management Science and Engineering
Keywords: Internet Competitive Intelligence Competitive Intelligence System Data warehouse Evaluation of the Practical
CLC: F272
Type: Master's thesis
Year: 2011
Downloads: 167
Quote: 1
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Abstract


With the increasingly fierce competition between the vagaries of the world economic and environmental development and enterprise , more and more companies began to import competitive intelligence , build competitive intelligence system , concerned about competitive intelligence system operation to bring positive results . Presents many significant features in the Internet environment , enterprise competitive intelligence , competitive intelligence work carried out are facing opportunities and challenges from all sides , which is particularly important to the study under the Internet environment Enterprise Competitive Intelligence System . It is in this context that the basic theory of the system as the starting point and the foothold for the specific environment of the Internet , the analysis of the new features of competitive intelligence work is carried out under the Internet environment , and build the overall model of the Enterprise Competitive Intelligence System enterprise competitive intelligence system of competitive intelligence data management subsystem and competitive intelligence analysis subsystem . Then analyze the subsystem two aspects more elaborate design ideas and building programs from competitive intelligence data management subsystem and competitive intelligence , competitive intelligence collection system of subsystems which focuses on the workflow and key technologies , to explore competition the intelligence database subsystem design process , and competitive intelligence based on data mining methods analysis subsystem design ideas . Finally , in order to detect the practicality of enterprise competitive intelligence system , the paper focuses on the usability evaluation of enterprise competitive intelligence system launched a detailed discussion of proposed the practical evaluation model of enterprise competitive intelligence system , and empirical research for an enterprise . The research of this paper is how to import enterprises rational implementation of competitive intelligence , effective guidance and coordination of competitive intelligence system can explicitly . For specialized service agencies and commercial companies , when they develop competitive intelligence system to meet user needs , I hope this article is able to provide them with the relevant theoretical reference system to build the model . Finally, we also provide some research material basis for the academic level of competitive intelligence theory deepen .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise planning and management decision - making
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