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Research on Optimization of Dairy Products’ Supply Chain Based on Core Enterprise

Author: LiZuoJing
Tutor: FanXueMei
School: Jilin University
Course: Rear Special Service
Keywords: Dairy Supply Chain Business Process Reengineering Vendor Managed Inventory Electronic information tracking system
CLC: F426.82
Type: Master's thesis
Year: 2011
Downloads: 246
Quote: 1
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Abstract

The arrival of the information age, so that the world economic situation has undergone tremendous change, economic globalization and the industries to set off a new wave of In this context, the dairy industry in the decades of development, the occurrence of earth-shaking changes, can be described as the ups and downs. With the economic improvement of living standards, people are increasingly seeking nutritional health products, the dairy industry has been rapid development, but continue to grow and develop when they met the quality and safety issues relating to its lifeblood. Faced with such a situation, most of the milk prices have strengthened the management of milk quality, and a lot of investment in terms of quality management, dairy industry only began to ease from over, along with the expanding market opportunities, struggling to maintain sales The amount of the rise. In addition, the 2010 price increases milk prices caused a huge crisis, rising prices increase the cow's breeding costs, thereby increasing the cost of raw milk. Milk prices in order to solve the milk quality problems, and reduce the operating costs of the supply chain, reduce the reaction cycle of the supply chain, it is necessary to corresponding changes in the dairy supply chain. Only in this way, the entire industry to be able to survive in the difficult to seize opportunities in the face of an expanding market and growing rapidly. This paper, based on analysis of the characteristics and status of the dairy supply chain, summed up the problems of the dairy supply chain and supply chain management theory, analysis of the dairy supply chain optimization goals and ideas presented from the macro supply chain synchronization operation and micro operating procedures to improve the dairy supply chain optimization analysis, and then the establishment of the dairy supply chain optimization. In the dairy supply chain optimization, supply chain, procurement, production, sales and recycling process re-portfolio analysis, dairy farmers choose and raw milk, raw milk procurement activities focus on the strict inspection; in milk prices in the production process in the form of a virtual inventory milk prices to reduce inventory costs, sent directly to dairy production line or send off the production line, rather than through the storage aspect of the library; dairy sales process milk prices in the direct management of the inventory of the downstream distributors, the entire supply chain to reduce inventory costs, reduced response cycle; recovery failed dairy distribution channels for its recall and high temperature incineration. Second among all members of the dairy supply chain to establish a strategic partnership to ensure that the information can be passed between the different members of the The third core enterprise organizational structure optimization, able to create a sound organizational structure for the effective implementation of supply chain management. To strengthen the dairy supply chain information management, establish a unified supply chain management information system to manage the affairs operation between the relevant members of the entire supply chain, the establishment of electronic information tracking system to affix electronic tags for each product to be able to The clear query to the source of raw milk products, production enterprises, distributors and other supply chain information. Through process reengineering, strategic partnerships, and organizational structure to optimize and enhance information management improved dairy supply chain system sound in every aspect of the supply chain to protect the quality and safety of dairy products, and be able to make full use of the information on the chain to reduce the cost of the entire supply chain, and reduce the reaction of the entire supply chain cycle.

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