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The Difference between Chinese Mainland New Year’s Film and Hong Kong New Year’s Film

Author: HuangMeiZuo
Tutor: FanZhiZhong
School: Zhejiang University
Course: Radio and Television Arts
Keywords: Mainland Surreal Hong Kong Surreal Compare
CLC: J905
Type: Master's thesis
Year: 2011
Downloads: 84
Quote: 0
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Abstract


Since with the \The Surreal and festive atmosphere of the Spring Festival cultural Lease emotional catharsis through the film so that the audience can enjoy the satisfaction . Watch Surreal , the majority of the audience to expect a New Year customs . Surreal brings a surge of unprecedented vitality of the mainland film market , make an important contribution to the process for the film industry in the Mainland . Surreal in the Mainland and Hong Kong the Surreal experienced different historical development , have their own characteristics . By the comparison and analysis of the two Surreal , drawing on their respective strengths , has a role in promoting both the Surreal development . Meanwhile, mainland film market can learn from Hong Kong's the schedule divided and marketing strategy , speed up the industrialization process of the mainland film . Surreal status and influence of the two film determines the value and significance of the research of this subject . Based on existing literature and academic research , to explore the cultural origins of the Surreal and history combing compare the two Surreal similarities and differences in the historical development schedule and type of marketing communication and future trends .

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