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With the continuous development of economic globalization, standardization has become the countries to promote the continuous development of industry, and promote foreign trade and an important measure to standardize the market order, the standard of competition has become an international brand competition on the outside in addition, a higher level, meaning Greater competition means a wider impact. Standardization is the sporting goods industry, sports a necessary prerequisite for modern management, is the fundamental guarantee for the quality of sporting goods, sporting goods is to reduce costs, increase economic efficiency and an important means to eliminate international trade barriers, Use standardized principles and methods, through the development, release and implementation of sports standards, to standardize and achieve a reasonable sports effective allocation of resources to get the best order and social and economic benefits, so the sporting goods industry healthy and orderly development.Through literature, expert interviews and other methods, the use of dialectical materialism and the system theory point of view, reference standard theory, management science and other disciplines related to knowledge, from the concept of standards and standardization, standardization of classification, standardization, standardization of the role of sports With the concept of standardization of the sports goods industry analysis of the current situation, and the use of SWOT analysis on China Sporting Goods standardization issues facing the detailed analysis, Standardization of the China Sporting Goods Industry analysis, concluded as follows:Our country sports industry standardization construction existent threat basically has:our export sports goods encounter more foreign technical barriers, Domestic strict technical standards and accreditation system for sporting goods put forward higher request, "Technology designed brim, patent standardization, the standard of globalization" standardized work put forward higher request.
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