Dissertation > Excellent graduate degree dissertation topics show

Brand Communication Strategy of Domestic B2C Websites in the Context of Media Convergence

Author: ChenZuoJing
Tutor: ZhaoZuo
School: Zhejiang University of Technology
Course: Communication
Keywords: Media Convergence E-commerce Brand communication Big Ali
CLC: G206
Type: Master's thesis
Year: 2012
Downloads: 104
Quote: 0
Read: Download Dissertation


In this paper, empirical research , strategic members of the largest e-commerce company , Alibaba 's \a small part of the audience to do the market research, systems analysis \The article focuses on the background in media technology continues to evolve , the big media integration trends are becoming evident , \favorable position in the market competition . Through research , the article pointed out that in the current context of media convergence , more and more e-commerce sites to take the lower phase combined online and offline media strategy , relying on its own vector-borne advantage with other traditional media resource advantages , so as to achieve more effective dissemination of results .

Related Dissertations

  1. Dilemma and Way Out of TV Media in Media Convergence Abstract,G206
  2. Fans Cultural Effects in Television Broadcasting,G223
  3. Brand development of real estate companies,F293.3
  4. The Empirical Research of Customer Loyalty on Clothing Network Marketing,F274
  5. The Study about the Select Strategies of Sportswear Brand Communication Means,G206
  6. Medium Occupation School Chinese Lesson Design Thinking and Practice,G633.3
  7. Study on Brand Communication Strategy Based on Leisure SNS in China,F273.2
  8. Recent Development of the Scope of Application of the CISG,D997.1
  9. Empirical Study on Price Level and Price Dispersion in B2C E-commerce Market,F724.6
  10. Design and Implementation of Online Shopping Prototype System Based on Hadoop,TP311.52
  11. The Study of Shandong Post E-business Development Strategy,F616
  12. The Design and Implementation of Online Photo Album Printing System,TP311.52
  13. Construction of National Audio & Video Digital Rights Exchange Platform,TP393.09
  14. Research on Security Model for Mobile Agent-Based E-Commerce Environment,TP393.08
  15. Research on a Secure E-Commerce Payment Protocol Based on Four Parties,TP393.08
  16. Research on Service Type-Oriented E-commerce Trust Model,TP393.08
  17. A Study of M-commerce Personalized Recommendation System Based on the Ant Colony Algorithm,TP391.3
  18. Media convergence Perspective Development of network television,F49
  19. TV product placement in the brand value study on the spread of,F273.2
  20. E-commerce to promote the project Improvement of the corporate network,F724.6
  21. Ontology-based Multi-Agent Systems Trading Partner Intelligence research findings related technologies,F713.36

CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
© 2012 www.DissertationTopic.Net  Mobile