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"Consumption-pattern Communication" Mode of Martial Arts in the Context of Consumer Culture

Author: LiWenKang
Tutor: LiJianWen
School: Shanghai Institute of Physical Education
Course: Ethnic Traditional Sports
Keywords: Consumer culture Context Communication mode of martial arts Consumption-pattern communication
CLC: G852
Type: Master's thesis
Year: 2011
Downloads: 71
Quote: 0
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Abstract


In the economic and cultural context of globalization, consumer society has also been in the Chinese market in the subtle form. Martial arts must be developed and inherited in the form of cultural, and culture is increasingly showing the role of the commodity in consumer society on the stage, a consumption-oriented consumer society, cultural diversity and consumer level, public selectively enhance the autonomy of cultural products, showing that consumption of cultural heritage in a contemporary growing role.The significance of this study is realistic martial arts of cultural transmission model building, mainly through the context study of modern culture, the Mode of Communication Theory, as the martial arts culture, "Consumption-pattern communication" Mode theory basis. Contextual meaning of the concept of mode of transmission to achieve a real social value of martial arts the return of the mode of communication theory and constructed to provide a theoretical model. Elements of consumer culture fit in the communication, the communication process as a practical mechanism to make significant symbolic value, more established content consumption process is a kind of expansion of the transmission process.The main part of the use of literature, logical analysis, comparative analysis and interdisciplinary analysis, constructed of Martial Arts "Consumption-pattern communication" mode, focusing on martial arts dwell in the context of consumer culture "Consumption-pattern communication" mode of the specific analysis of factors, combined with examples of cultural goods martial arts, martial arts culture is how to sort out as a cultural commodity circulation in the consumer society, in every aspect of communication is the concept of how to play a role in consumption, show a kinds of real martial arts social scene spread. At the end of the martial arts by building a culture of "Consumption-pattern communication" the new cultural transmission model as the development prospects of martial arts, combined with the logic of consumer culture, philosophy, martial arts under the proposed new model development and application of the strategy. The final objective will no longer makes development of martial arts stay on the surface consciousness, on the contrary, it will endow some active adaptability from theoretical realize of martial arts to practice and develop of reality society. Achieving value of martial art under modern consumer society so as to create a more effective dissemination of the value of martial arts culture.

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CLC: > Culture, science,education, sports > Sports > Martial arts and ethnic forms of sports > Chinese martial arts
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