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A Study on Behavior and Affecting Factors of Sustainable Consumption

Author: GuoYaRu
Tutor: ZhuQingHua
School: Dalian University of Technology
Course: Technology Economics and Management
Keywords: Sustainable consumer behavior Behavioral intentions Influencing factors Empirical research
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 50
Quote: 0
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Abstract


With the improvement of living standards , consumer demand is also increasing , and the consequent environmental degradation, excessive consumption of resources , such as the negative impact . Sustainable consumption is an ecological , green , moderate consumption , it does not affect the quality of people's lives , while making minimal environmental impact , has important implications for the promotion of sustainable economic and social development in our country to carry out sustainable consumer imperative. Sustainable consumption is to build a harmonious society , to promote sustainable development in China to carry out sustainable consumption is not widely used , does not in - depth understanding of consumers on sustainable consumption . Of academia sustainable consumption research is still in its infancy , for the lack of systematic study of behavioral intention , behavioral practice sustainable consumption and its impact factors . In this study, build a summary of the literature of sustainable consumption at home and abroad based on a the required theoretical model , while making reference to the domestic and foreign literature and learn from expert advice on the questionnaire design . Data collection , analysis of data by means of empirical research methods, exploratory factor analysis of the data obtained , to identify sustainable consumption behavior intention , behavior and impact factors of the main factors . Descriptive statistical analysis based on various items and further analysis to determine the impact of the factors and behavior intention , intention and behavior practice ; final regression analysis , the results of the model based on regression analysis correction the influencing factors of the domestic situation of sustainable consumption behavior and behavior practice and impact analysis , the last relevant policy advice in the article . In this study, the overall sustainable consumption behavior and its influencing factors discussed to provide a basis for decision making for sustainable consumption should be how to effectively carried out in our country .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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