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The Study on Tourists’ Demand of Rural Tourist Attractions of Changsha

Author: ZuoZi
Tutor: ZhouFaMing
School: Hunan Agricultural University
Course: Rural areas and development
Keywords: Rural Tourism The needs of tourists Changsha area
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 38
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Abstract


With the deepening of industrialization in the world, and the accumulation of material wealth, more and more people living in cities with more emphasis on the quality of life, and they are tired of the fast-paced life of the city, covered with soot atmosphere and indifference interpersonal, return to nature, a strong desire to return to basics, which from the beginning of the 19th century, a surge of rural tourism boom since the developed countries of Europe and the United States swept the globe. Rural Tourism in China started in the late 1980s, in the 1990s, as the state has increased its efforts to adjust agricultural structure and introduced a series of measures to alleviate poverty around rapid development, so far still in the ascendant. Rural tourism is a special way to travel, pay attention to the more humane care than in the natural environment, showing customs vary widely throughout many different characteristics and mode. Located in Central China's Hunan Province, Changsha City, the capital of the object, survey analysis of rural tourism Tourists demand to investigate the mode and method for rapid and sustainable development for its stability. The article first summarizes the theory and literature rural tourism at home and abroad, and then analyzed the characteristics of the cultural practices of the Changsha City and the surrounding areas, and conducted a field survey, discussion and research on the issues that affect the development of rural tourism, and ultimately arrive recommendations and countermeasures to promote the sound and rapid development of rural tourism. The paper is divided into five parts: the first part is the introduction on the background and significance of research summarized relevant literature and make a brief review and proposed research methods and innovation; second part is the theoretical basis of the main content The third part of the Rural Tourism in Changsha Analysis, first as background Hunan Province Rural Tourism policy and market conditions, and then inspected in Changsha rural tourism to explore tourism demand theory of motivation and market segmentation and positioning theory; the status quo, and for the SWOT analysis; fourth part Changsha the village tourist attractions tourists demand study, which is the empirical part of the article, the authors based on field survey data analysis, market satisfaction of tourism products and visitor preferences and other specific Conclusion; fifth part of the recommendations of Changsha rural tourism development, preference for the needs of tourists drawn by the Institute of earlier conclusions put forward to promote the healthy and rapid growth of the management and policy level countermeasures.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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