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National geographical indication Zhaotong Gastrodia \Recently , is becoming a the Zhaotong economic and social development has great potential growth point . However , of Zhaotong gastrodin industry development lagged far behind the other main producing areas in the country . Industry status quo , with its long history of brand-name reputation seriously inconsistent , the resources superiority has not been translated into economic advantage . Currently the Zhaotong gastrodin industry is facing good opportunities for development, and have the foundation for the development of the industry . The Zhaotong Tianma Industrial Development countermeasures to be taken and measures the empirical analysis , decision-making reference for the government to promote the Tianma Industrial Development . This article to Zhaotong Gastrodia industry how to develop methods for the study of the core , the integrated use of field observations , literature review , in-depth interviews and questionnaires and other research , objective and systematic description and analysis of Zhaotong gastrodin industry development . SWOT method , application through the development of natural conditions of of Zhaotong gastrodin industry resource conditions , social and economic conditions , market environment and policy environment analysis, to judge of Zhaotong gastrodin industry development advantages , opportunities and constraints , identify dedicated Zhaotong the Gastrodia industry development competitive space. If you promote the development of Zhaotong Tianma industry put forward six suggestions First, increase the the Zhaotong gastrodin industrial base construction efforts , and 3-5 years as the main development direction of the development of primary processing products , Zhaotong Tianma public brand promotion and use of Fourth promote deep processing of product research and development, and to lay the foundation for further industrial restructuring , strengthen policy support and management services for government departments , six is the integration of capital , multiple channels to increase the industrial development of Zhaotong Gastrodia inputs.
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