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Corporate marketing team, a window and bridge between businesses and their customers, plays a direct role in promoting corporate marketing. Therefore, how effective, reasonable, scientifically marketing staff performance management and personal development of the overall business development and marketing staff in close contact, to ensure that the direction of the marketing staff with business objectives, is an important challenge faced by many managers . Performance evaluation as an important human resource management tools and methods, many companies are its various exploration. However, over a single assessment, lack of scientific assessment indicators, assessment methods unreasonable failure to establish good communication with employees, resulting in a large part of the enterprise performance appraisal system failed to achieve the desired objectives, nor the formation of a sets of scientific, comprehensive, complete, rational system. Guangdong NFSM for the study, analysis of focus defined in the range of medium-sized software enterprises, through research related to the performance evaluation at home and abroad to conduct research to understand the development of the theory of performance appraisal, the current major several performance evaluation model, as well as the development trend of the modern enterprise employee performance appraisal and study of new features. Through a combination of the Guangdong NFSM company overview, organizational structure, and the characteristics of the company's marketing staff, analysis Guangdong NFSM current human resource management, marketing personnel performance evaluation status and existing problems. For more than Guangdong the NFSM company's current situation and problems of advanced ideas based on the inherent requirements of the performance appraisal management and performance management, today the the Guangdong the NFSM company marketing team re-design of the performance appraisal system. Abandon the program design, marketing staff based on the sales amount back indicators assessment approach, the marketing staff to develop the evaluation system from the assessment of the four economic indicators, and the ability to work, the amount and working attitude. Determine the basic principles of design of the performance appraisal system, appraisal basis, using the object, the general steps, assessment indicators and assessment procedures, evaluation methods, forming suitable for medium-sized software companies marketing staff performance appraisal system programs, and assessment of results applied to practical work, salary, reward, promotion, training, provide the basis. This article is designed to help software companies to conduct effective performance management, objective evaluation of the performance of employees, employees and organizations to identify problems, and promote the improvement of organizational performance. In this paper, to establish a performance appraisal system for the Guangdong the NFSM company performance appraisal design program for small-and medium-sized software enterprises have a certain reference.
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