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Because the needs of the work, as a business planning company planners, project to confront the following question: mall location, Merchants, integrated business, merchant management, service. Looking for a suitable theoretical basis and solve problems based on selection of Victory Square as a template to study the history of its successful development. In Victory Square is such a special case, cited some general problems encountered in the operation of the solution, and summed up the experience of success, to find the universal law of shopping center development, in order to guide their work. grasp of the problem. In this paper, the argument of the case, the body part, first introduced the overall profile of Victory Square, and then joining the trend of the development of the shopping center industry at home and abroad, the Victory Square development in accordance with the order of the time, grouped into several stages of development. Cum preparatory period, the integrated development of market-oriented period, the upgrading period, smooth operating period. Management problems encountered in various stages for each stage. How to market positioning, how successful investment, and how to integrate the operations, how to deal with the market needs to adjust its strategy, how to improve the property management functions, how to deal with the competitive pressures of peers. Theoretical perspectives and management practices in the case studies section, the domestic and international business experts in the field, to analyze the above problem, and described in detail the concrete measures taken by the Victory Square in the various historical stages and solutions, as well as evaluating the measures and methods brought the effects and benefits. The article also cited other shopping center of the same period in the case of failure to learn in the course of the entire development cited Victory Square and after the specific solutions for each stage, drawn in the last chapter of the thesis that the papers conclusions. Shopping center four elements of, respectively, give summarized and sum up, come to Victory Square successfully operating elements: excellent location, accurate market positioning; itself has solid strength, has a full grasp of the project, determination of permanent business, professional management team; integrate the ability to operate, standardized management philosophy; services for consumers, business philosophy, marketing strategy change in response to consumer demand.
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