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Fiscal Cash Register industry Customer Relationship Management System Design and Implementation

Author: XuQiuXiang
Tutor: DongLe；PanBin
School: University of Electronic Science and Technology
Course: Software Engineering
Keywords: Fiscal Cash Register CRM System architecture
CLC: TP311.52
Type: Master's thesis
Year: 2011
Downloads: 18
Quote: 0
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Abstract


Electric Co., Ltd. Zhejiang is the original fiscal cash registers by the total distribution of the various provinces and cities, counties agent distribution gradually achieved good sales performance in the market in recent years , has accumulated a certain amount of customer resources . Due to the absence of a suitable management system before the client resources are not well managed , integration and development , lost a lot of re- marketing opportunities , the sales market has also been a certain influence . At present, the company do a good job day-to-day sales at the same time , there is an urgent need to improve their customer management system , can fully integrate the use of customer resources , and provide personalized services tailored to the needs of different customers , tracking of sales data analysis and research. The subject , the demand for the company's current situation , is committed to build a customer-centric corporate culture to support effective marketing , sales and service process system . This paper describes the development of Zhejiang is the original Electric Co. Fiscal Cash Register CRM system , Design and Implementation ; technology systems and implementation of the proposed CRM system developed fiscal cash registers and customer resources , company, employees effectively structure of distribution and reorganization , easy to keep abreast of the entire customer relationship life cycle , the use of the resources and knowledge ; simplify , optimize the business processes so that companies and employees in the sales , service, marketing marketing activities to focus on the important aspects of the core business to improve customer relationships, enhance performance and improve the rapid response and feedback capability of employees to their customers , enabling customers to rapidly according to demand for personalized products , programs and services . Lay the foundation for enterprises to better get to know the market and open up the market analysis to provide complete and accurate information , but also for the leadership decision-making . In the after-sales service system based on the specific circumstances of the company made ??the appropriate adjustment and optimization of the responsibility and clearer division of labor . While strengthening the function of data analysis , to provide a strong support for market decision - making , more flexible and effective management control .

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Software Engineering > Software Development
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