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Cross-regional Development Model and Operational Management Research of Real Estate Enterprise

Author: HeQiaoMei
Tutor: YangJianPing
School: Xi'an University of Architecture and Technology
Course: Technology Economics and Management
Keywords: Real Estate Enterprise cross-regional development Development Model Operations Management Fuzzy comprehensive evaluation
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 217
Quote: 0
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Abstract


In this paper, cross-regional development for the real estate Enterprise has been studied. First, the paper analyses the reasons、history course and current situation of cross-regional development for the real estate Enterprise; Secondly, Cross-regional development model and operational management of real estate Enterprise has been studied; Finally, It has an empirical analysis of the甲real estate Enterprise.Through analyzing the reasons、the history process and the current economic system`s policies of cross-regional development for the real estate Enterprise,it concluded that real estate Enterprise across the regional development is an inevitable trend in new economic policy and institutional environment.First, the paper has a qualitative analysis. the model of cross-regional development is divided into the new mode, mould mode, and mode of cooperation with local businesses three categories. Each model is divided into the following different operating modes, and these models were analyzed with advantages and disadvantages and Applicability. Secondly, internal and external factors of cross-regional development mode for real estate Enterprise were studied. Internal factors included into business development strategy、business development stage, the company financial strength, business management capacity, product`s research and development capabilities, corporate talent pool, the enterprise development motivation; External factors included into real estate market development case of target city, political system environment of target city, local policies and regulations of target city, and the local cultural environment and consumer. Finally, through analyzing questionnaire, it concluded the weight ratio of internal and external factors, and established general evaluation model of cross-regional development model for the real estate Enterprise. In the study of operation management for enterprise`s cross-regional development, the paper analyzed choice of the organizational structure and control model、management and reservation of human resources, especially training with middle and senior management talent, and to strengthen employees of enterprise`s sense of belonging in the localization process. In addition, it should be care about the coordination of cooperation and competition, and the distribution of benefits is relative to risk.Finally, the paper selected the甲real estate enterprises to the empirical analysis. Through internal resource analysis and the investigation with the staff, and using evaluation model has been constructed, it determine that the甲enterprises should choose the project company of inter-regional legal personality ,and proposed the corresponding countermeasures of all follow-up operational management.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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