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Intime Department Store chain self mode

Author: ZuoTao
Tutor: ZhangDeZuo
School: Central South University
Course: Business Administration
Keywords: Department Store Associated-mode Self-mode Intime Department
CLC: F721
Type: Master's thesis
Year: 2011
Downloads: 235
Quote: 0
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Abstract


In recent years, along with the demand for domestic consumer goods market continued to grow, most of the traditional department store companies to complete the process of state-owned enterprise reform, not only brought out the heavy burden of state employees, and strengthen the management and performance management. At the same time, the rapid rise of private joint-stock merchandise business, and learn from the successful international department stores, relying on its strong financial strength, to start a chain operation mode of rapid expansion. With China’s accession to the WTO, more and more foreign enterprises into the domestic market department store, they not only bring a higher brand positioning, it also brings competition. As a result, China’s department stores ushered in the new prosperity, but the phenomenon behind this prosperity profound crisis that thousands of small shops and differentiated side. As competition intensifies, the department store industry faces three major difficulties-the forms of violent division, re-positioning and mode of operation of the innovation.In the new form, Intime Department Store chain is also facing the same problem. This article summarizes the four department store business model-leasing, consignment, associates, and self, and compared the department store model and the associated advantages and disadvantages of self-model, and summarizes the three types of self-mode mode of operation. This paper argues that department store chain business model in the future will be self-oriented, joint supplement, and to its own brand and the way to buy hand-made there.This paper describes the chain of the company’s operating Intime status, and associated patterns. Meanwhile, the paper points out the mode of Intime Department Store chain associates of the three major drawbacks exist-profit margins of small, accumulated experience of the business ability to exercise is limited, management difficulties, service and marketing strategy received constraints. Beijing Caishikou by drawing department stores, Lane Crawford in Hong Kong and Hebei reputation building self-model, Intime Department Store chain is proposed business model of development-the self-oriented, joint supplement.This paper analyzes the development of self-Intime chain model of existing advantages and disadvantages of self-development model put forward specific measures to include actively training department store buyers, to develop its own brand and management buyout to expand chain scale.This article is Intime department store chain in the new situation presented new challenges to deal with specific solutions, and their self-development model put forward some useful suggestions, both in theory and practice of some significance.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Commercial institutional and organizational
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