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In early February 2010, the Guangzhou BRT Bus Rapid Transit system is fully operational, it is the Guangzhou municipal government in order through the core of the economy as well as the core business district of Tianhe District, Huangpu residential area, Dongpu and ad hoc new public rapid transit system, is a high volume of traffic, which can effectively alleviate the traffic pressure in Guangzhou. The BRT line opened, Guangzhou will add a number of shelter advertising light boxes, advertising media, it will become a great choice. In fact, in a number of outdoor advertising media categories, shelter its unique characteristics, in particular by the industry recognition and attention. In Guangzhou, shelter development has been relatively mature, and has formed a relatively uniform pattern. As a metropolitan population of over 14 million, a huge amount of Guangzhou passenger travel, coupled with increasingly sophisticated public transportation system, comprehensive coverage of public transport network, is able to bring good shelter put in effect, and for advertisers with to good results. In the BRT line, has a total of 52 sites, a total of 119 shelters large light box, 238 surface; small box 1116, 2232 faces. In such a huge crowd of regional travel, such a large existing advertising media resources, coupled with the unique design of BRT shelters, here is an excellent advertisers to advertise the position. Have such a shelter advertising media resources, as its operator AB advertising company, how to find the right advertisers and to develop effective investment marketing strategy, will determine the future of the operational status of the entire project, and the company's future good development plays a significant role. Sub 5 part article describes the focus of the third chapter of the environmental analysis and the fourth chapter of the marketing strategy. Basis of the analysis is based on the study of literature and company data derived field survey, combined with other factors, the project faced macroeconomic environment, the competitive environment for detailed analysis, the SWOT matrix, and then a brief on the market division, to determine the target customers. In this series of analyzes, combined with marketing 4P theory of marketing strategy for the project made a careful study, concluded some meaningful conclusions. Given the limited scope of personal ability and research, articles inevitably inadequate. But in general, subject of study in this paper has a certain theoretical and practical significance, and will serve as a basis to carry out the project.
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