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A Study on the Business Plan of YH Energy-saving Services Company

Author: LaiJun
Tutor: ZhangZhenGang
School: South China University of Technology
Course: Business Administration
Keywords: Building energy Energy Services Competitive Analysis Marketing Strategy Financial projections
CLC: F719;F206
Type: Master's thesis
Year: 2011
Downloads: 267
Quote: 0
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Abstract


With China 's rapid economic development has brought enormous energy conservation needs and clear national policy on energy industry tilt, the development prospects of China's energy industry is very broad and huge . In this paper, launched YH energy services company for business plan research . In the overall structure of the business plan first discusses the background of the project and significance , and YH company conducted a brief introduction ; Secondly , the use of PEST analysis found the energy services market and broad prospects for the use of five forces competitive environment model analysis found that the company exists YH industry opportunities and the SWOT method to analyze the YH companies face external opportunities and threats and internal strengths and weaknesses , and thus to develop the company's strategy ; then, use marketing theory to determine target market , market segmentation and market positioning , and developed a specific marketing strategy ; then , using the knowledge of financial management to develop financing strategies and analyze the project return on investment ; Finally, the use of risk management theory and implementation of projects for the company risks may be encountered in the analysis and propose appropriate risk control measures and concluded that the reference for investors' decisions . The business plan after a full analysis of argumentation , YH companies in the energy services and business model is obviously a core competitive advantage. By integrating marketing and channel strategy, in less than five years , YH saving technology services company will become the local building energy industry 's most trusted business partners , internal rate of return on investment of 48%. Meanwhile, financial forecasting analysis , just 2.42 years YH company will be able to recover this investment , dynamic investment rate of return 41.32% . Therefore , YH business plan to follow the needs of the times , in line with the law of development , with good investment value and development prospects.

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CLC: > Economic > Economic planning and management > Management of National Economy > Energy Management
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