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Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd(Yulong Telecommunication) was founded on April 1993. The shares of the Company were listed on the Stock Exchange of Hong Kong Limited on 2004 (Stock Code: 2369).Yulong Telecommunication is a leading developer and provider of integrated solutions for smartphone sets, mobile data platform system, and value-added business operations in the People’s Republic of China.In the last decade, capitalizing on the development of wireless telecommunications technological know-how in wireless telecommunications across multiple wireless telecommunications network standards including paging, GSM, CDMA1X, TDSCDMA, CDMA2000 and WCDMA networks, the Company have developed a number of various proprietary technologies and patents in operating systems, radio frequencies, protocols and wireless data decomposed transmission technologies. The Group has developed advanced research and development capabilities in mobile communications and gradually becomes a leader of high-end dual-mode smartphone in the global telecommunications market. The Group is currently focused on the research and development of smartphone as one kind of integrated wireless data solutions for telecommunications operators and other industry users in Mainland China.In 2006, by inviting China Stone Management Consulting Company, Yulong Telecommunication completed corporate culture consulting project, refined the corporate mission, vision, core value , strategy, staff behavior standards and staff ethics. And then, the company’s CEO and VP organized a team to teach the corporate culture ideas for the stuff of Yulong Telecommunication. In the past 4 years, relying on the ideas communication, system building, publicity training, Leaders and managers taking the lead, staff responding and other paths, Yulong Telecommunication’s corporate culture was publicized and carried out well. In 2009, along with the age of 3G coming, Yulong Telecommunication developed a phase history mission," develop Chinese industry, create Chinese brand", and aimed at this subject, gave all staffs a preach from the headquarters to 32 branch companies and 2 branch research institutes all over the whole country. In the new history age, this is very helpful for the company grabbing history opportunity, winning a great development.Combining the deep change of telecommunication and the competitive character of cell phone industry, this case study adopts case analysis method, uses the theories and method of corporate culture, human resources management, organizational behavior etc, to elucidate Yulong corporate culture’s construction, communicating, executing and developing, to abstract the key factor which makes corporate culture constructing successfully, to unfold and study its problem. I hope this case study can provide a case and research fruit for telecommunication and high-tech companies. I also hope that this study can take a sample for corporate culture change of high-growth enterprises.
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