Dissertation > Excellent graduate degree dissertation topics show

Case Study of Qianjia.com Use Brand Index Tool to Enhance the Strength of Site

Author: XiangZhongHong
Tutor: ShaZhenQuan
School: South China University of Technology
Course: Business Administration
Keywords: Industry website Competitive Brand monitoring Intelligent Buildings
CLC: F49
Type: Master's thesis
Year: 2011
Downloads: 40
Quote: 0
Read: Download Dissertation

Abstract

With the popularity of the Internet and the increase in demand on the network media, the industry website as a breakdown, the vertical portal network media forms is rising rapidly and industry news and information dissemination, aggregation business resources of the industry to promote the industry development and progress of the important force. The increasingly fierce competition in the media industry, the industry website as an emerging force in the industry media also facing enormous challenges, how to master the unique resources and content to achieve competitive differentiation is the most important issue that must be considered for each industry website. One thousand network is a company focused on the intelligent building systems integration industry website, because the website is created and not relying on any government trade associations and other resources, there is no advantage in the industry access to information, marketing can make use of effective force. Therefore one thousand outset must take the path of market-oriented, to industry brand information reported industry brand monitoring features, this tool to create a unique, industry user recognition site content, perfect after six years of development, based on the brand index tools one thousand network efficiently achieve competitive differentiation site, greatly enhance the website strength, and this tool as one thousand core network services products will also successfully copied to more industries to create greater value. This paper introduces the background and significance of this case, with reference to the value of the literature review, case analysis and object describes case studies, analysis and research methods. Then one thousand web developers brand index tools environment conditions and causes of the difficulties faced by network created from one thousand to start to try a variety of tools and methods, and ultimately create brand index the new tools, and one thousand net Brands Index tool. On this basis, a detailed description of how to use the brand of one thousand net index tool to achieve differentiation. Brand Index tool from design In order to achieve the objectives of the differentiation of the products and services, 2004, one thousand net start Brands Index tool from website content, product design and service concept, service processes, profit model with industry, other websites are essentially different, and establish distinct characteristics, identify their own positioning, and ultimately enhance the website strength and revenue growth lay the foundation. In the the website competitive differentiation realized, the article further analysis of these changes is to enhance the website strength. Articles from the brand index tools introduced to change the angle of the site analysis, site competition between industry competition, changes in the competitive position, changes on the customer site recognition, product satisfaction and renewal rates change sales revenue and profit, and comparative analysis of the dependencies of the introduction of these changes with the brand index tools to analyze brand index tool to enhance the website strength. Following the analysis of the above steps, the article summarizes: Brands Index tool does help one thousand network to achieve the goal of the website competitive differentiation, with other sites in the industry from the site content, product design, service concept, service processes, profit model has essentially different, and establish distinct characteristics, identify their own positioning, and to lay the foundation for the final website competitiveness enhance revenue growth, these changes effectively enhance the overall strength of the site. Finally, the article also pointed out that the brand index tools due to the design of the data model and the industry regardless of the technology products, can be copied to more industries.

Case Study of Qianjia.com Use Brand Index Tool to Enhance the Strength of Site

Abstract

Related Dissertations