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CITIC Bank Erdos branch competitiveness study

Author: LiuZhenYu
Tutor: LeiLiJun
School: Inner Mongolia University
Course: Business Administration
Keywords: China CITIC Bank Erdos environment Competitive SWOT analysis
CLC: F832.33
Type: Master's thesis
Year: 2012
Downloads: 1
Quote: 0
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Abstract

Erdos Branch of CITIC Bank has been established for two full years, in Ordos City made a very good development, with good market performance. With Ordos City Commercial Bank continues to increase and the overall economic downturn in Ordos City, the CITIC Bank Ordos branch market competitiveness and sustainable development faces enormous challenges. In this context, explore Erdos Branch of CITIC Bank to enhance the market competitiveness of great significance. This article on bank competition force related background analysis and theory conducted discusses the basis, try to use within the same industry comparison method and CITIC Bank comparative analysis method, the use of a combination of qualitative and quantitative discusses methods comprehensive, in-depth profiling CITIC Bank Ordos points the constituent elements of the competitiveness of the line, and on this basis, put forward suggestions and countermeasures to enhance its market competitiveness.This paper consists of six parts. The first part analyzes the background and significance of research on the subject of research ideas, contents and methods, also pointed out that innovation and inadequate. The second part discusses the theoretical research of domestic and foreign competition, competitive, competitiveness of banks and commercial banks competitive evaluation method. The third part of the study the competitive status quo of CITIC Bank Ordos Branch, SWOT analysis, clear advantages and disadvantages of the the CITIC Bank Ordos Branch competition, both from a qualitative and quantitative aspects, CITIC Bank Ordos Branch compared with our large domestic joint-stock commercial banks and foreign banks. Part4points to enhance the factors that affect the competitiveness of Ordos Branch of CITIC Bank. The fifth part has put forward several countermeasures to enhance the competitiveness of the Ordos Branch of CITIC Bank. The sixth part of the draw the conclusions of the research.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Commercial banks ( specialized banks )
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