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Study Evaluation of Ecological Environmental Quality in Rural Touism Area Based on Tourists Perception

Author: HuangYuanCai
Tutor: HuangXiuJuan
School: Fujian Agriculture and Forestry University
Course: Tourism Management
Keywords: Rural Tourism Rural tourism area Ecological and environmental quality Tourists' Perceptions Quality assessment
CLC: F205
Type: Master's thesis
Year: 2011
Downloads: 103
Quote: 0
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Abstract


The theory of this study tourism environment , environmental psychology theory , customer perceived value theory to study the quality problems of the theory of the ecological environment of the rural tourism area . Descriptive statistical analysis and comprehensive evaluation of the importance of eco - environmental indicators for rural tourism area as well as the quality of the pros and cons , based on field surveys of rural tourists , drawn through the tourist area of rural ecological environment quality comprehensive evaluation : ecological importance of environmental indicators Finally, indicators of the importance of the highest of the natural environment , cultural environment, followed by the social environment ; ecological environment quality poor overall performance , which performed better in the quality of the natural environment , but still did not reach a good or excellent level , the quality of the social environment and the human environment poor quality . Using IPA importance - performance analysis methods to draw the importance of ecological indicators of environmental quality in rural tourism as well as the actual performance of the pros and cons of . The analysis found that rural tourism in Fujian Province in the elements of the natural environment of air quality , water quality , climate comfort more advantages , tourists think the most important indicator of their evaluation of the highest indicators ; tourism infrastructure and supporting the construction with not on rural tourism development speed , can not meet the needs of tourists , Fujian Province needs to be improved and strengthened in this regard ; obviously insufficient for the development of rural tourism and cultural resources , the development is not in place , more a single product , the lack of participatory and experiential cultural products lack of features , the village cultural resources did not dig connotation . The rural tourism and cultural product development is the next dominant direction of the development of rural tourism in Fujian Province .

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CLC: > Economic > Economic planning and management > Management of National Economy > Management of resources,environment and ecology
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