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Wuzhong City is located in the Ningxia Plain lot essence, is the country's Muslim population, the highest proportion of prefecture-level cities, known as the \In recent years, Wuzhong City tourism management departments rely on the unique tourism resources, tourism resources development on the one hand and tourism infrastructure, tourism promotion and marketing on the one hand and market standardized management, and vigorously promote tourism destination marketing system, Wuzhong City has won the 2006 \Chinese urban quality of life ranking No. 41 \In 2010 the city's tourism infrastructure investment of 700 million yuan, the city to further improve tourism facilities, tourists 1,508,000 passengers, tourism revenue 790 million yuan, equivalent to 3.76% of the city's GDP, was named China's outstanding eco-tourism city. However, compared with the developed areas of tourism, Wuzhong City level and development of tourism reception quality is not high, do not have the core attractiveness and competitiveness of the role in promoting economic and social development has not yet revealed. According to 2010 statistics, to Miss tourists, Ningxia and neighboring provinces tourists accounted for 61.78%, the number of days tourists stay an average of less than two days, indicating that still remain in Wuzhong City Tourism transit phase, from the city's goal to create tourist destinations also there is a large gap. Subjective and objective conditions, Wuzhong City tourism destination marketing work is still at a relatively low-level stage, in this regard with the Wuzhong City is not high level of economic development, tourism resources, mining, integration and construction of tourism products, tourism marketing efforts is not relevant ; the other hand, may also lies behind the ideas, marketing planning level is not high, way behind on marketing tools. How to highlight their geographical and cultural characteristics, highlighting the tourist city charm, to fight the western region Wuzhong most unique tourist destination city, attracting more visitors to Wuzhong City tourism, leisure, this is the current speed up tourism industry to address the key issues. This article looks at the whole process of destination marketing research, focusing on key aspects of the particular tourist destination tourist market demand and the relationship between self-construction studies as to how to promote tourism destination marketing breakthrough for the study, drawing on domestic and international travel destinations successful marketing ideas and experiences, based on the theoretical basis for tourism marketing knowledge, Wuzhong tourism marketing status and the advantages and disadvantages from the internal and external causes such as start, in-depth analysis, targeted marketing strategy put forward: first, to consolidate tourism purposes to marketing base, we must do a good job destination marketing planning, a clear self-image positioning and tourism destination marketing content, objects, market demand and the specific implementation steps. Secondly, Take Measures to highlight to play good government leadership in the tourism destination marketing role, increasing integration of tourism resources and products system construction and funding of destination marketing efforts to further rationalize the system, to promote tourism destination marketing. Third, we must explore innovative destination marketing, and strive to achieve maximum results. Through various forms of different carriers and increase the Wuzhong City tourism destination marketing efforts, the \Hope that through this study, Wuzhong City tourism destination marketing for a positive reference from work.
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