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Mang Shan Tourism Image Design Research

Author: ZhaoLan
Tutor: LiuZeMing
School: Hunan Normal University
Course: Art of Design
Keywords: Tourism image Image Design Brand Design Mangshan
CLC: F592.7
Type: Master's thesis
Year: 2011
Downloads: 95
Quote: 0
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Abstract


With the continuous improvement of people's material standard of living, the economy, the continuous development of science and technology, tourism competition is becoming increasingly fierce. The level of demand for the brand of the tourists tourist destinations are also constantly upgrading. Tourism in the possession of the Chinese economy is becoming more and more important, has shifted from the past simple service quality competition to competition between brands, increased by the competition between the traditional individual attractions for the overall regional tourism system between competitive tourism industry in today's national economic system in a \Market competition due to travel, to promote the development of tourism economic market cycle, and also greatly boosted the tourism industry, intense competition make it all the more carefully crafted brand image and call out to promote tourist destinations. Mangshan strong point of the brand as a tourist destination, its brand image if successful tourism marketing objectives, key factors, Travel Destinations how to establish and build their own brand image, it is necessary to establish a complete tourist destination image identification system (CIS). Natural resources, history and culture of the destination, and the ability to fully reflect the characteristics of tourist tourism image derives from the overall tourism image design. Shape a distinctive, different from other tourist tourism image, its purpose is to make the travel to get extensive publicity, thereby enhancing the degree of tourist destination image, reputation, reputation, promote local economic benefits. The Mangshan has unique natural scenery, the territory has a wealth of natural resources, the paper first discusses the tourism image content analysis Mangshan travel natural background, historical context, Mangshan tourism image positioning. Secondly, discusses the promotion of tourism image Mangshan proposed tourism currently exist problem, his development of countermeasures, and discusses the main content of the tourism image campaign. Finally, the use of the tourism image recognition system (CIS), Mangshan tourism image design are discussed, raised the importance of the tourism image design. And the Mangshan overall image design were discussed from three aspects of the concept of image, visual image, behavior image. Use visual identity system design of the visual image of the the Mangshan tourism image, combined with their own design practice, Mangshan brand packaging, and be able to push the tourism market, passed to the different levels of tourists all over the world, creating a Mangshan brand image, increase Mangshan competitiveness in the tourism market in the country's tourism market place.

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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